Betsy Boudurant SMM
Subject Matter Expert, Bondurant Consulting
This session will help clarify the confusion when HealthCare Professionals (HCPs) are attending meetings. You will examine the buying cycle and operation of these regulated HCP meetings through the lens of the corporate buyer and compliance officer. The appropriateness of venues and destination for compliant regulated meetings will be discussed. You will explore the expectations of meeting planners during the buying cycle and will wrap up with a deep dive into the requirements for successfully operating HCP meetings. Attend this session if you are a hotelier, venue operator, agency planner, DMO or DMC to gain deeper insights into selling and operating HCP meetings.