Owner, The Anchor Group
"Michelle is the champion of community and brand building at The Anchor Group. Her background in both Human Resources and Event Management taught her that shared purpose makes a community — and a successful gathering. Michelle’s true expertise is getting clients to start with a vision and carry it through to the end — a task requiring collaboration on a wide scale with seamless execution and guiding with a purpose. Her professional career started at The Timberland Company as the Director of Global Events and today successfully owns The Anchor Group, an agency specializing in digital and in-person events and engagements. Event Management services are where Michelle truly excels. Her ability to start each client off with a vision of what they want their event to be and then uses her skills to ensure that what the attendee is to walk away with at the end of the week gets met is why they keep coming back to her with every event they do. Her strengths in gathering what they need to learn and how to create an experience for them are the key to her success as an owner and a producer. Her team has achieved many certifications and recognitions. In a year of such change in the meetings industry, Michelle and her team became certified in Virtual Event Management and Pandemic Design and On-Site Protocol, ready to manage virtual, hybrid, and the true favorite, in-person events. Michelle manages an amazing team of event planners and partners under the Anchor umbrella to produce events all over the world with clients that have been with her since she began in this industry. In addition to managing events, Michelle leads the engagement side of Anchor Group. She is a public figure and seen as a leader in the industry of meeting professionals globally. She works with several chapters in the Meeting Professionals International community as their business partner and coach. Similar to that of her events, she works with the Board of Directors to help them build their annual business plans, create synergy among new and returning team members, and drives them for operational effectiveness and financial stability. Michelle is also an Emcee and a public speaker. Her audience engagement has become widely known and respected with repeat conferences and industry events."