Janet Traphagen was named President of Creative Group in 2015 – a leader in the creation of global meetings, events and incentive programs; the first female president in its then 45-year history. Previously, her career path began from the ground up, in planning and operational roles, and ultimately led to Executive Vice President, Sales, and Marketing. As President, Janet employed her understanding of the business to refresh the company’s vision to be “Creators of business-changing experiences that help people thrive.” As a result of this focus on experiences, the business has grown by nearly 25%.
Janet is an industry thought leader, having chaired the Incentive Research Foundation 2016-2017. She now acts as Immediate Past Chair. The organization is responsible for promoting research and education and advocates for the creation of experiences. She helped establish the IRF’s first 5-year vision and has spoken on their behalf at many events.
She participated in the Four Seasons advisory board, lending her voice on important industry issues.
As both a leader of Creative Group and the wider industry, Janet passionately advocates the need to create experiences that positively impact people and help them reach their full potential.