Judi has been in the hospitality industry since the age of 13 and has become an expert on personal branding. She is also a professional improviser and a Second City Alumni. She has taken her love for the two and blended them together to create The Brandprov System for Hospitality Professionals. All the work she does is inspired by her two great passions: The Hospitality Industry and Improv Theatre. The Brandprov System Judi teaches helps hospitality professionals get a competitive edge by using a 3 step framework that incorporates the secrets of Improv Theatre! It is personal branding … improvised! Why should you listen to Judi? 1. She has spent over 15 years working in Sales and Marketing for companies like Marriott, Omni, and Starwood. 2. She was selected as one of Connect Magazines 40 under 40 in the hospitality industry. 3. She is the Immediate Past President for the Chicago Area 4. She is a professionally trained improviser and a proud alumni of Second City in Chicago.