1 Clock Hour | Domain A: Strategic Planning
Given the reality of the ever-evolving state of business events, meeting professionals are finding it nearly impossible to make informed decisions related to the business of events. What will the conditions look like in the next year? What will the new reality look like? And how are other meeting professionals overcoming current obstacles to grow business? Much is uncertain, but current projections can help. Deep dive into MPI's most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers.
1. Review the forecast for events in the coming year, including a budget, attendance, and business conditions.
2. Deep dive into trends that matter and discuss the next steps with your peers.
3. Learn how these trends affect you and the future of your meetings.
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