The events industry is now full of questions most of us never thought we would have to ask: How can we be sure when it is safe to meet face-to-face? How can we inspire confidence in employees and volunteers, as well as attendees in returning to physical event spaces? How can event professionals give confidence to organisations that their staff will be in safe hands at an event?
These questions have levelled the industry to a certain extent; many organisations have made a giant leap into an unknown world (for them) of virtual events. They will be feeling their way towards successful solutions to the questions above for some time rather than relying on wealth of experience, knowledge and networks as they did previously. As we reach these crossroads, we need to make informed decisions. Despite the surrounding volatility and uncertainty there is a vast amount of knowledge and experience we can utilise from the study of organisational psychology to help. We apply thinking behind marketing, strategy, finance, project management and customer service to event design and delivery all the time, but there is so much to be applied from research and practice on leadership, motivation, change management and emotional intelligence.
This session explores the significant implications of understanding smaller-scale thought processes, behaviours and relationships, in order to take some of the fear out of facing the above ‘big questions’ head on. We will identify explore attendees’ readiness to return to face-to-face events, and begin to develop a toolkit so they can understand others’.