T102 - Strategies for Hybrid Success: Building the Bridge between in-person and digital events

It’s the “Year of Hybrid Solutions” as the industry moves beyond tired debates of getting back to normal, virtual burnout, and digital platforms, and looks forward to providing a vibrant blend of live and digital meeting experiences with more engagement, connection, and value. And with the right resources and relationships, it might just be easier to deliver than you think.

Last year, during the height of the pandemic, MPI members Theresa Duncan, Senior Manager of Corporate Events for Kubota Tractor Corporation, and Kelly Massey, Managing Partner of Grit Productions & Expositions, teamed up to produce two hybrid events providing attendees eager for human connection the opportunity to meet safely in-person, while also creating a more accessible and engaging virtual experience. From enhanced sponsorship opportunities to improved reach and ROI, their collaboration is a case study for conference and trade show planners in delivering meaningful solutions to bridge in-person and online events.

It’s a candid conversation on best practices and lessons learned around the costs, technology, equipment, skills, and solutions necessary to meet the challenges ahead for the meeting and event industry, and help you design experiences that #movemeetingsforward"

Learner Outcomes

1. Identify key deliverables and ROI for a successful Hybrid Event.

2. Compare and Contrast approaches to merging in-person and digital meeting attendee experiences.

3.Create meaningful Reach and Engagement opportunities for both in-person and online events.

Session Sponsored by: