Eighty-seven percent of companies think digital will disrupt their industry, but only 44% are prepared for a digital disruption (Silicone Republic). This digital disruption was accelerated over the pandemic; with the shift to working from home and the complete shutdown of in-person events. Associations had to pivot or risk losing their members to digital alternatives or just losing their members altogether. This presentation explores lessons learned from our work with associations over our 12 years in business but with emphasis on the changes accelerated in this last year, and how associations can apply those lessons to their virtual, hybrid, and digital engagement strategies in 2021. These lessons helped our association partners successfully pivot to digital transformation and provide member experiences that drove recruitment, retention, and revenue. Industry thought leader and President of WorkerBee.TV, Dan Stevens, will talk about the dos and don’ts of virtual and hybridized events utilizing 5 peer association examples.
Learner Outcomes 1. Blending In-Person, Live Online, and On-Demand is the Future. Virtual events work. In-person events work. Now that members have had the experience, they want the added value, but hybrid has always been too costly. Attendees will learn that it is possible! 2. Your Website Needs to Become the Hub. Your website should be the hub of all events and content. Attendees will learn how to create predictable, familiar behavior and develop a one-stop shop for resources, continued education, and engagement. 3. Digital Transformation Requires Cross Department Collaboration. Attendees will learn how to shift from measuring transactions and look at the holistic engagement your platform creates. Leverage all departments to deliver value pre, during, and post events.