Strategy is at the core of everything we do as event professionals. We align business objectives with those of the participants to create an experience that delivers positive ROI for the host and attendee alike. We examine the event from every angle, ensure we have all possibilities covered, and see each event as a bridge to the next. It’s no small task – especially within the context of a global pandemic. The Covid crisis has forced us to turn event strategy, design, and delivery on its head and approach everything differently. We are, indeed, living, planning, and gathering in a revolutionary time. So it seems there is no better time than now to refocus our strategic lens to incorporate holistic goals and objectives grounded in sustainability. In this session, we will show you how and why sustainability is essential to your event strategy and delivers ROI for both the event host and participant. We will analyze the “triple bottom line” value of sustainable development (people, planet, and profit). And, we will look at sustainability through the lens of “ESG” (Environmental, Social, Governance), finding inspiration in the United Nation’s 2021 theme of Innovation and Creativity informed by the UN’s Goal #9: Sustainable Development Goal 9). Through best-in-breed thinking and facilitated collaboration with fellow attendees, you will receive the tools you need to re-approach your strategy with all the sustainability elements you need for success.
1. Learn how you can use the design thinking process to infuse more strategic purpose and greater participant value into your events. 2. Understand the strategy behind using the UN Sustainable Development Goals and how you apply it to your creative design process. 3. Discover philosophies, concepts, and tools that will enable you to develop Environmental, Social, Governance (ESG) metrics for your events.