There is a new event landscape. Increasingly events- and event technology that powers them - will need to serve both in-person audiences and virtual audiences. In a hybrid event context, it will need to connect these audiences to give them a sense of a truly shared experience. During this session, our moderator will lead an expert group of panelists through a series of questions to provide you with knowledge and insight to make you “future-ready”. Learner Outcomes: 1. Content formats to support both in-person and remote audiences 2. Tips / best practices for making content engaging. 3. Driving business value from content.