After a year of disruption and with the prospect of returning to Live events in the near term, what are attendees and exhibitors thinking? What are the key strategies as we move into the new opportunities in front of us? And how can we use this information to better engage our customers, prospects and partners? Learn how general consumer habits and behaviors have evolved and how those changes will impact event stakeholder expectations. Session will provide an in-depth look at latest industry research and share insights about the future of face-to-face and omnichannel experiences, followed by open forum Q&A and idea sharing. Learner Outcomes: 1. Apply data driven research on attendee preferences, expectations, and human behavior when planning and executing a successful hybrid event. 2. Leverage digital marketing and content ecosystems to improve the attendee journey for better hybrid event experience. 3. Develop hybrid event strategies for 2021 and beyond to increase attendee and exhibitor participation and improve stakeholder engagement.