For our industry more than almost any other, the past year has demonstrated that we’re all expendable. We’ve attempted for years to prove that “Meetings Mean Business” and that our roles have a strategic place at the table – and yet our profession is still regarded by many as nothing more than fulfilling a bunch of administrative tasks. It's time for us to dictate our own paths and stop relying on others to build our careers. We are more than planners! We are CFOs. We are Risk Analysts. We are Talent Managers. We are Directors of Marketing. We are Customer Relationship Specialists – and so much more. With all the knowledge, skills, and abilities we have, we could run the world. It’s time we start acting like it. In this mindset-shifting case study of how and why she started a new business while working a full-time event planning job, Deanna will lead you through exercises teaching you: Why it is crucial for all to have an entrepreneurial mindset, even if you don’t own a business. What it means to “think like an owner”. How to apply a business owner mindset to your personal career.
1. Reframe your personal value proposition and identify your zone of genius skillset(s) that will create your "purpose path.
2. Develop a public personal brand, even when employed full-time, to open up a funnel of limitless opportunity.
3. Create a strategy to monetize your skillsets outside of your 9-5 job, without any conflict of interest.