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WEC Las Vegas 2021 | On-Demand Access


WED16 - Event Marketing Evolution: Using Research to Design the Future


Jun 16, 2021 3:30pm ‐ Jun 16, 2021 5:00pm

Description

How will marketing events, sponsorships, and promotions evolve in a post-COVID-19 world? Based on ongoing surveys of thousands of attendees and brand marketers, gain fresh insights on new trends to navigate the changing landscape events. From an increase of digital events to the return of smaller, regional programs, this session will explore the next normal in business events. When will face-to-face events return? What will they look like? What works when it comes to digital and hybrid events? This session includes a summary of new research findings and a discussion of new event strategies now, near-term, and long-term. Learner Outcomes: 1. Develop and experiment with new engagement ideas and test the results of those experiments through data analysis. 2. Use data and research from virtual and hybrid events to understand your audience’s behaviors and preferences when developing short- and long-term event strategies. 3. Shift from quantity to quality with smaller more targeted events, personalized content, and higher attendee engagement and satisfaction rates.

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