Since November 2020, the B2B Marketing & Events Team at Marriott International has been producing hybrid events ranging in size from 50 to 500 participants, based on its Connect With Confidence pillars: Commitment to Clean Contact Lite Experience Hybrid Meetings Technology Physical Distancing Re-Designed F&B Flexible Terms Michael will provide insights into the journeys of how Marriott approached the planning process and implemented strategies and techniques to create well-being event infrastructures, connecting both virtual and in-person audiences within engaging environments. Learner Outcomes: 1. Understand how to implement an effective pre-event promotion and communication strategy around well-being to gain commitments for attendees to participate in person. 2. Understand how to use technology techniques to prevent virtual attendees from feeling like they are "cyber-ignored." 3. Understand design approaches to physical distancing, traffic flow, health screening, and F&B to create a near sense of total well-being for your attendees.
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