As our industry moved from live events to virtual events during 2020, meeting professionals started to become familiar with how to produce an effective virtual event. Although not ideal, there has been a reluctant acceptance of virtual events. However, hybrid events are still a bit of a mystery to a lot of meeting professionals and they are seen as complex and costly. This presentation will focus on the six key drivers that every meeting professional needs to know about planning, producing, and executing a successful hybrid event.
1. Define a hybrid event and the benefits to participants and your organization.
2. Understand how to maximize your hybrid event ROI utilizing six key drivers.
3. Understand how to apply the key drivers to common meeting types.