1 Clock Hour | Domain A: Strategic Planning
Given the reality of the current pandemic, meeting professionals are finding it nearly impossible to make decisions related to the business of events. What will the conditions look like in the next year? What will the new reality look like? And how are other meeting professionals overcoming current obstacles to grow business? Much is uncertain, but current projections can help. Deep dive into MPI's most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers.
BONUS CONTENT: MPI will be joined by our key partners Questex to review its new survey data on current trends and conditions in the MICE market from meeting and incentive planners who attended its 2021 Global Meeting & Incentive Travel Exchange. Questex will help to illuminate the challenges to, and prospects for, the future of MICE and its impact on buyers and suppliers.
1. Review the forecast for events in the coming year, including a budget, attendance, and business conditions.
2. Deep dive into trends that matter and discuss the next steps with your peers.
3. Learn how these trends affect you and the future of your meetings.
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