Description

1 Clock Hour | Domain A: Strategic Planning

In order to create an effective event strategy you go past generic demographic knowledge and truly understand your audience and how they think, learn and socialize.

Learning Objectives:

• Create a baseline understanding of the human brain and biology that impact and affect our work as event professionals
• Applying social and neuroscience principals to increase effectiveness of social networking, information transfer, and motivating and inspiring attendees

Speaker(s):

• Regina Gordon
• Lynn Randall