Description

1 Clock Hour | Domain I: Marketing

As virtual and hybrid events become the new normal, examine the best practices from Mike Dietrich, Vice President of Marketing at Cvent and Drew Holmgreen, Vice President of Brand Engagement at MPI regarding marketing and engagement strategies for your events. You will also have the ability to ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.

Learning Outcomes:

• Understand the eight essential planning steps of event marketing
• Learn engagement strategies for virtual and hybrid events
• Leverage technology, data and design methods to deliver ROI and with measurement and revenue attribution

This webinar is graciously sponsored by:

Speaker(s):

• Drew Holmgreen, Vice President, Brand Engagement, MPI
• Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International
• Mike Dietrich, Vice President, Product Marketing, Cvent