Description

1 Clock Hour | Domain A: Strategic Planning 

As virtual and hybrid events become the “new abnormal” for the association community, the role and functions of meeting professionals is changing at a rapid pace. Changing more slowly is the perception of the role that planners and professionals can – and should – play as meetings and events go from in-person to virtual. Some associations have placed virtual events squarely in the marketing department, others have determined they remain with the meeting planners, and many are still navigating how best to address this important transition. This session will highlight the reasons it is important for association planners to have a “seat at the table” in developing virtual event strategy and offer tips for how to claim your seat in your organization.

Learner Outcomes: 

• Recognize the key players and decision makers in their organization’s approach to virtual events.
• Identify they key strengths that planners bring to virtual event planning.
• Discuss opportunities to advocate for an ongoing role in the association’s virtual event strategy.

Speaker(s):

• Heidi Longton, CMP, CMM, Founding Member, MPI Association Planners Advisory Board
• Natalie Norris, CMP, CMM, President, Meetings & More Inc.
• Lindsay Plath, CMP, Sr. Professional Development Coordinator, Illinois Association of School Business Officials