Description

1 Clock Hour | Domian I: Marketing 

What do meeting and event planners really want? You'll learn the answer to that question as well as some strategies for rising above the competition in this session, that was developed based on the feedback of meeting and event planners.

Learning Objectives:

• Walk away with practical solutions for immediate business challenges.
• Develop new business strategies to address market demands and concerns.
• Be able to identify new and nurture existing markets.

Speaker(s):

• Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI