Description

1 Clock Hour | Domain G: Meeting or Event Design

Mobile apps enhance the experience of event attendees…if they use it. Let’s discuss the right strategies to ensuring app adoption, reaching high-level of engagement, setting measurable objectives, allocating resources and building effective communication that keep you, your vendors and your event attendees all on the same page.

Learner Outcomes:

• Consider ways you can optimize your event app—for you attendees, your stakeholders and your organization.
• Learn best practices in event app use and management.
• Find new ways you can utilize apps to meet your business objectives.

Speaker(s):

• Matt Keowen, Vice President of Marketing, Guidebook