Description

1 Clock Hour | Domain I: Marketing 

Ever wonder what makes some people good influences or why some ideas spread fast? Our brain processes information in two ways, spontaneously and impulsively or in a more intentional, thinking-before-acting approach. We explore how these processing systems play a role in the ability to influence and persuade in sales and events.

Learning Objectives:

• Discus how the two fundamental brain processes affect us
• Learn why stories work and the ways to make them even more impactful
• Explore the power of spacing, priming, and framing to accelerate understanding

Speaker(s):

• Janet Sperstad, Program Director, Meeting and Event Management , Madison College