Description
1 Clock Hour | Domain I: Marketing
Ever wonder what makes some people good influences or why some ideas spread fast? Our brain processes information in two ways, spontaneously and impulsively or in a more intentional, thinking-before-acting approach. We explore how these processing systems play a role in the ability to influence and persuade in sales and events.
Learning Objectives:
- Discus how the two fundamental brain processes affect us
- Learn why stories work and the ways to make them even more impactful
- Explore the power of spacing, priming, and framing to accelerate understanding
Speaker(s):
- Janet
Sperstad,
Program Director, Meeting and Event Management ,
Madison College