Meeting professionals aren’t responsible for communication during a crisis … right? WRONG!
You hold a variety of roles when an incident unfolds onsite during a meeting or event, including the coordination of the emergency management team, the determination of the next steps and the consultation, management and direction of the communication process. Your marketing team isn’t going to know the best communication streams to use, which ones are available and how best to communicate and when. But if those are the roles of a meeting professional, are you prepared to act when a crisis happens?
Meeting professionals must ensure that there is a crisis communications plan in place (and assert their roles as leaders on the team that creates it), that spokespeople are trained to respond at the moment and that their organizations are ready to communicate to attendees across multiple platforms. Being prepared ultimately comes down to developing a communications plan that includes three things: 1) auditing vulnerabilities, 2) training spokespeople and 3) establishing means of communicating.
This certificate class will answer your burning questions about how to use social media and other forms of communication when it really matters. The basic steps of effective crisis communications are not difficult, but they require advance work to minimize risk and damage. Learn how to create a crisis communications plan for your event and make critical decisions for your organization and experience an exercise in real-time crisis communications. Never be caught unprepared again.
In the wake of crises like the Route 91 Harvest Festival shooting and Hurricane Maria, how we communicate to our attendees is something we can no longer overlook.
You’ll Be Able To:
Identify the results of poorly developed, poorly executed and non-existent crisis communications plans, and avoid similar consequences for your organization
Conduct vulnerability audit for your events, identify the varying types of crises—and respond to them.
Create a crisis communications plan and effective emergency management using best practices for internal and external communications
Participants Also Receive:
Event Crisis Communications Certificate
4 clock hours in CMP-IS Strategic Domain C: Risk Management