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2017 European Meetings & Events Conference

Experiential Marketing Boot Camp: Case Studies, Strategies and Next Steps


Mar 6, 2017 2:45pm ‐ Mar 6, 2017 4:00pm



Credits: None available.

Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Description

1 Clock Hour | Domain I: Marketing 

To quote Tim Sanders: “Meeting and event organizers are the movie producers of the corporate world.” You have the power to change behavior, educate, entertain and emotionally engage your participants. Experiential marketing is the most obvious way MICE managers can do this, but the best practices have not been known. Until now.

Learning Objectives:

  • Analyze what makes experiential marketing campaigns effective.
  • Understand the components involved in creating an experiential marketing plan.
  • Create an experiential marketing manifesto.
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Speaker(s):

Credits

  • 1.00 - Contact Hours

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