Please note - from 14:56 to 11:58 in the recording, there is a brief pause in content.
Every entrepreneurial company has no choice but to focus on sales. The magic may be the brand, but the reality is the sales force. Your brand can’t fly without it.
Whether you’re a team of 1 or 101, maximizing the sales team around one common goal that creates value for the client, the company, and the sales rep is the only way to focus the activities of a sales team. It is critical that each sales rep is able to measure the value of each activity undertaken during the day and can make the connection to the overarching goals of the company.
A plan of attack
To create a detailed "Cook Book"
How to design and deliver sales skills development that produces the desired results in today’s competitive markets