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2019 World Education Congress

The Real ROI of Social Media

Jun 18, 2019 2:45pm ‐ Jun 18, 2019 4:15pm

Credits: None available.

Members: Free


1 Clock Hour | Domain I: Marketing 

In 2019, attendees expect to see social media campaigns before, during and after events. But beyond ticket sales and general marketing, what are you really trying to accomplish by using social media? Developing a social media strategy isn’t free. It requires time, money, and resources to be successful. It’s time to stop thinking of it as an afterthought and start considering it a useful tool for achieving the major goals of our event. In this session, you’ll have an opportunity to develop goals and examine how a strong social media strategy can impact the stakeholder experience at your event. We’ll also discuss how to demonstrate ROI to those who matter.

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Learning Objectives:
  • Discover what a strong social media strategy for your events looks like.
  • Develop social media goals that you can achieve beyond vanity metrics.
  • Learn how to prove social media ROI to the stakeholders in your organization.


  • Alex Plaxen, MTA, VP Experience Strategy, Nifty Method, Nifty Method Marketing & Events


  • 1.00 - Contact Hours

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