The Real ROI of Social Media

Description

1 Clock Hour | Domain I: Marketing

In 2019, attendees expect to see social media campaigns before, during and after events. But beyond ticket sales and general marketing, what are you really trying to accomplish by using social media? Developing a social media strategy isn’t free. It requires time, money, and resources to be successful. It’s time to stop thinking of it as an afterthought and start considering it a useful tool for achieving the major goals of our event. In this session, you’ll have an opportunity to develop goals and examine how a strong social media strategy can impact the stakeholder experience at your event. We’ll also discuss how to demonstrate ROI to those who matter.

• Discover what a strong social media strategy for your events looks like.
• Develop social media goals that you can achieve beyond vanity metrics.
• Learn how to prove social media ROI to the stakeholders in your organization.

Speaker(s):

• Rod Abraham, Industry Consultant, Rod Abraham Group
• David Avrin, CSP, President, Visibility International
• Jacqueline Beaulieu, HMCC, Director, Strategic Marketing and Client Engagement, Poretta & Orr Inc.
• Patrick Berwald, CFBE, FMP, Vice President of Food and Beverage, Benchmark, a Global Hospitality Company
• Dena Blizzard, Comedian, Author, Host, Speaker, One Funny Mother
• Andrea Boulden, CRM, Senior Manager, TD Bank
• John Brich, CTA, Hospitality Producer, Searchwide Global
• Angie D. Callaway, CMM, Director of Meeting Management & Implementation, Meeting & Incentives Worldwide, Inc.
• Mark Cooper, CEO, IACC
• Sarah S. Daudin, DES, President & CEO , Soliman Productions, Inc.
• Nicole DiRocco, ACC, Executive Coach, Human Resources Consultant, Author, Speaker, Nicole DiRocco Coaching
• Michael Dominguez, CHSE, SVP & Chief Sales Officer, MGM Resorts International
• Dahlia El Gazzar, DAHLIA+
• Robert X. Fogarty, Founder, Speaker, Dear World
• Vinh Giang, CEO, Speaker, Luminary Productions
• Julie C. Graham, President, CEO, Philadelphia Convention & Visitors Bureau
• Annette Gregg, CMM, MBA, Senior Vice President, Experience, Meeting Professionals International
• Murray Hall, Executive Chef, Bank of Montreal Conference Center
• Anne Hamilton, MBA, Vice President of Global Travel, The Walt Disney Company
• Jonathan T. Howe, Esq., President and Senior Founding Partner, Howe & Hutton, Ltd.
• Lynetria &. Johnson, Storyteller, Dear World
• Tracy Judge, MS, CMP, Founder & Chief Connector, Soundings
• Velma Knowles, CEO, Author, Trainer, Speaker, Leaders Pathway
• David Lau, Counterterrorism and Security Professional, Mindful Approach
• Felix Maietta, C.E.C., Technical Expert, Mentor to Chefs, Sodexo Conferencing
• Mariela McIlwraith, CMP, CMM, MBA, Director of Industry Advancement, Events Industry Council
• Daniella Middleton, MBA, Managing Director of Business Events, Development Councilors International
• N/A N/A
• Steve O'Malley, Division President, Maritz Travel Company
• Lee Papa, Mindfulness Coach & Speaker, Lee Papa, LLC, www.leepapa.com
• Natalie Peabody , PHR, Manager of People and Performance , MPI
• Fiona Pelham, CEO, Sustainable Events Ltd, (Positive Impact Events)
• Jessica Pettit, M.Ed., CSP, Speaker, Author, Consultant, Good Enough Now
• Alex Plaxen, MTA, VP Experience Strategy, Nifty Method, Nifty Method Marketing & Events
• David Solsbery, Vice President, Creative Services, Hargrove
• Courtney Stanley, Keynote Speaker, Event Emcee & Speaker Coach, Dare to Interrupt
• Brian Stapleton, Vice President of Food & Beverage, Aramark Conferencing
• Gregory Tall, PHR, SHRM-CP, President, The Gregory Tall Company
• Mark Valenziano, Motivational Business Speaker, Mark Valenziano
• Mike van der Vijver, Meeting Designer, MindMeeting
• Dr. Tyra Warner, Esq., PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia
• Dawn Will, HMCC, CMP, President, Meetingjobs a Cadre Company
• Carl Winston, Founding Director of Hospitality and Tourism Management, San Diego State University
• Mike Wittenstein, CSP, CMC, CCXP, DTM, MBA, Strategic Storytell, Experience Designer, StoryMiners