Description
1 Clock Hour | Domain I: Marketing
In 2019, attendees expect to see social media campaigns before, during and after events. But beyond ticket sales and general marketing, what are you really trying to accomplish by using social media? Developing a social media strategy isn’t free. It requires time, money, and resources to be successful. It’s time to stop thinking of it as an afterthought and start considering it a useful tool for achieving the major goals of our event. In this session, you’ll have an opportunity to develop goals and examine how a strong social media strategy can impact the stakeholder experience at your event. We’ll also discuss how to demonstrate ROI to those who matter.
- Discover what a strong social media strategy for your events looks like.
- Develop social media goals that you can achieve beyond vanity metrics.
- Learn how to prove social media ROI to the stakeholders in your organization.
Speaker(s):
- Rod
Abraham,
Industry Consultant,
Rod Abraham Group
- David
Avrin,
CSP,
President,
Visibility International
- Jacqueline
Beaulieu,
HMCC,
Director, Strategic Marketing and Client Engagement,
Poretta & Orr Inc.
- Patrick
Berwald,
CFBE, FMP,
Vice President of Food and Beverage,
Benchmark, a Global Hospitality Company
- Dena
Blizzard,
Comedian, Author, Host, Speaker,
One Funny Mother
- Andrea
Boulden,
CRM,
Senior Manager,
TD Bank
- John
Brich,
CTA,
Hospitality Producer,
Searchwide Global
- Angie
D. Callaway,
CMM,
Director of Meeting Management & Implementation,
Meeting & Incentives Worldwide, Inc.
- Mark
Cooper,
CEO,
IACC
- Sarah
S. Daudin,
DES,
President & CEO ,
Soliman Productions, Inc.
- Nicole
DiRocco,
ACC,
Executive Coach, Human Resources Consultant, Author, Speaker,
Nicole DiRocco Coaching
- Michael
Dominguez,
CHSE,
SVP & Chief Sales Officer,
MGM Resorts International
- Dahlia
El Gazzar,
DAHLIA+
- Robert
X. Fogarty,
Founder, Speaker,
Dear World
- Vinh
Giang,
CEO, Speaker,
Luminary Productions
- Julie
C. Graham,
President, CEO,
Philadelphia Convention & Visitors Bureau
- Annette
Gregg,
CMM, MBA,
Senior Vice President, Experience,
Meeting Professionals International
- Murray
Hall,
Executive Chef,
Bank of Montreal Conference Center
- Anne
Hamilton,
MBA,
Vice President of Global Travel,
The Walt Disney Company
- Jonathan
T. Howe,
Esq.,
President and Senior Founding Partner,
Howe & Hutton, Ltd.
- Lynetria
&. Johnson,
Storyteller,
Dear World
- Tracy
Judge,
MS, CMP,
Founder & Chief Connector, Soundings Connect,
Soundings Connect
- Velma
Knowles,
CEO, Author, Trainer, Speaker,
Leaders Pathway
- David
Lau,
Counterterrorism and Security Professional,
Mindful Approach
- Felix
Maietta,
C.E.C.,
Technical Expert, Mentor to Chefs,
Sodexo Conferencing
- Mariela
McIlwraith,
CMP, CMM, MBA,
Director of Industry Advancement,
Events Industry Council
- Daniella
Middleton,
MBA,
Managing Director of Business Events,
Development Councilors International
- N/A
N/A
- Steve
O'Malley,
Division President,
Maritz Travel Company
- Lee
Papa,
Mindfulness Coach & Speaker, Lee Papa, LLC,
www.leepapa.com
- Natalie
Peabody ,
PHR,
Manager of People and Performance ,
MPI
- Fiona
Pelham,
CEO,
Sustainable Events Ltd, (Positive Impact Events)
- Jessica
Pettit,
M.Ed., CSP,
Speaker, Author, Consultant,
Good Enough Now
- Alex
Plaxen,
MTA,
VP Experience Strategy, Nifty Method,
Nifty Method Marketing & Events
- David
Solsbery,
Vice President, Creative Services,
Hargrove
- Courtney
Stanley,
Keynote Speaker, Event Emcee & Speaker Coach,
Dare to Interrupt
- Brian
Stapleton,
Vice President of Food & Beverage,
Aramark Conferencing
- Gregory
Tall,
PHR, SHRM-CP,
President,
The Gregory Tall Company
- Mark
Valenziano,
Motivational Business Speaker,
Mark Valenziano
- Mike
van der Vijver,
Meeting Designer,
MindMeeting
- Dr. Tyra
Warner, Esq.,
PhD, Esq, CMP,
Attorney, Professor, Speaker,
College of Coastal Georgia
- Dawn
Will,
HMCC, CMP,
President,
Meetingjobs a Cadre Company
- Carl
Winston,
Founding Director of Hospitality and Tourism Management,
San Diego State University
- Mike
Wittenstein,
CSP, CMC, CCXP, DTM, MBA,
Strategic Storytell, Experience Designer,
StoryMiners
