How to Market Yourself and Communicate Your Value Effectively

0.2 CSEP Points | ILEA Core Curriculum: Business Development
1 Clock Hour | Domain I:  Marketing

Mastering winning skills in marketing yourself and communicating your value as an event planner is the key to your success and growth in the meeting planning industry.  Value needs to be articulated, framed and communicated effectively, as part of a purposeful relationship management with senior leadership and C‐Suite.  Learn practical and effective strategies for marketing yourself, branding your value and communicating the value of the meetings you plan. 

Learning Outcomes:

• Understand the power of winning value communication strategies
• Explore the powerful impact of communicating our value on our overall growth and success
• Master using the VALUE model toward effective communication of your value
• Discover the three steps of purposeful relationship building with senior leadership and C-Suite