One of the most important characteristics of successful sales professionals is emotional intelligence. They have the ability to understand and control their emotions and respect the part they play in client relationships. We are in the people business and therefore must understand people and the power their emotions have when choosing business partners.
Gain an increased awareness of your behavior "style" and how it impacts your sales effectiveness
Learn to read the "style" of your clients
Develop an approach to adapt your style to maximize influence and sales results