M06 - Meetings in 2028: Predictions for the Future

1 Clock Hour | Domain I: Marketing 

Whether you're planning a conference, trade show, or event, you'll probably have to secure sponsors to be profitable. Your sponsors are customers and it's important to make sure you're selling them the best products. In 2017, social media marketing allows companies to directly engage with their customers, build brand presence, and ultimately sell more products.

In this session, you'll discover options to develop killer social media sponsorship packages that mutually benefit your sponsors and your organization. Social media enables core business objectives and provides many different metrics and new data streams on customers' behavior. With the rise in new platforms like Snapchat and live streaming capabilities, authenticity and shareability have new clout.

Learn how to create innovative sponsorships that will appeal to your attendees and show an increase in ROI to your sponsors.

Learning Objectives:

• Develop insight into the current state of the global meetings and events market.
• Review predictions for how forecasted trends will impact the market within the coming decade.
• Apply these trends to ensure your business stays ahead of the competition.