Does Measurement Really Matter

Description

1 Clock Hour | Domain A: Strategic Planning 

Yes it does. And in this session you'll learn what tools to use.

Learning Objectives:

• Outline 3 ways “green” measures add value to your meeting.
• Recommend what to measure and how to measure it in order to benchmark your events performance capacity.
• Evaluate tools in the market place that facilitate measurement to determine the key priorities for selecting the right tool.

Speaker(s):

• Guy Bigwood
• Amy Spatrisano