For years, meeting professionals have used event signs for directional and informational purposes, helping participants navigate event spaces and the experiences therein. Increasingly, however, they're leveraging these signs to transform meeting spaces into brand experiences, to create a sense of place and to achieve education or networking objectives. Review best practices in sign design and production and identify trends that can create a real wow for attendees around the world. Consider traditional uses, sense of place, sign strategy, the science behind signs and a roadmap for sign success.
Discover best practices around leveraging signage at your events to benefit the attendee experience
Learn the science behind color selection and sign placement
Find examples of sign usage that will inspire your imagination
Managing Director of Hospitality and Convention Operations,