Description

1 Clock Hour | Domain G: Meeting or Event Design 

What is the future of mobile technology at events? Take a deep dive into the research about the future of event apps, examine a case study and learn some best practices in this session with MPI and DoubleDutch.

Learning Objectives:

• Review the latest research about event apps and understand who is buying what and why
• Learn best practices from industry-leading trade show Interop
• See what the future looks like

Speaker(s):

• Jocelyn Davé, Head of Demand Generation, DoubleDutch
• Christian Savelli, Vice President Research and Business Analytics, Cruise Lines International Association
• Jessie States, CMP, CMM, MPI Academy Director, MPI