Strategic Account Management: Taking It To The Next Level

1 Clock Hour | Domain I: Marketing 

Your biggest customers are influential, important—and sought after by your competitors. How can you and your company mobilize to protect and grow your most important assets? Strategic account management is the way to unlock innovations that benefit both parties.

Learning Objectives:

• Understand the different types of selling.
• Learn how to interview customers like a consultant.
• Become a better strategic thinker.