Description

.50 Clock Hours | Domain A: Strategic Planning

For years, meeting professionals have used event signs for directional and informational purposes, helping participants navigate event spaces and the experiences therein. Increasingly, however, they’re leveraging these signs to transform meeting spaces into brand experiences, to create a sense of place and to achieve education or networking objectives. Review best practices in sign design and production and identify trends that can create a real wow for attendees around the world. Consider traditional uses, sense of place, sign strategy, the science behind signs and a roadmap for sign success.

Learner Outcomes:

• Discover best practices around leveraging signage at your events to benefit the attendee experience
• Learn the science behind color selection and sign placement
• Find examples of sign usage that will inspire your imagination

Speaker(s):

• Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International