Description

In this interactive session, discover how to measure the outcomes beyond leads, satisfaction and sales. Share your own insights. We will show the results of a tool used to measure intangible outcomes around learning, loyalty and networking, based on a research initiative supported by MPI and sponsored by Lanyon.

Learning Objectives:

• Review current practices in order to move to next stages in SMM from cost to value.
• Identify the different outcomes meetings can create.
• Gain insights into how to measure elusive outcomes in order to review current measurements and refine existing measures.

Speaker(s):

• Betsy Bondurant, CMM, CTE, President , Bondurant Consulting
• Kevin Iwamoto, GLP GTP, Sr. Consultant, GoldSpring Consulting LLC