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In this interactive session, discover how to measure the outcomes beyond leads, satisfaction and sales. Share your own insights. We will show the results of a tool used to measure intangible outcomes around learning, loyalty and networking, based on a research initiative supported by MPI and sponsored by Lanyon.
Learning Objectives:
Review current practices in order to move to next stages in SMM from cost to value.
Identify the different outcomes meetings can create.
Gain insights into how to measure elusive outcomes in order to review current measurements and refine existing measures.
