Description
In this interactive session, discover how to measure the outcomes beyond leads, satisfaction and sales. Share your own insights. We will show the results of a tool used to measure intangible outcomes around learning, loyalty and networking, based on a research initiative supported by MPI and sponsored by Lanyon.
Learning Objectives:
- Review current practices in order to move to next stages in SMM from cost to value.
- Identify the different outcomes meetings can create.
- Gain insights into how to measure elusive outcomes in order to review current measurements and refine existing measures.
Speaker(s):
