General Session: Pitch Perfect

Jun 20, 2003 11:00am ‐ Mar 6, 2017 1:30pm

Credits: None available.

0.5 Clock Hours | Domain I: Marketing

Great ideas need great voice! Learn how to deliver a winning pitch from Startup Pitch Coach David Beckett, who will share his process, tools, tips and inspiration with you.

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General Session: The Sixth Wave: Surfing The Maverick Economy

Mar 5, 2017 3:30pm ‐ Mar 5, 2017 5:00pm

Credits: None available.

1 Clock Hour | Domain I: Marketing 

Monica Deza, founder and CEO of the innovation and marketing firm Bendit Thinking, will discuss the new wave of innovation that is transforming societies, cultures and businesses, and how to successfully navigate within the “Maverick Economy.”

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General Session: How to Remember Anyone and Anything

Mar 6, 2017 9:30am ‐ Mar 6, 2017 10:00am

Credits: None available.

1 Clock Hour | Domain F: Stakeholder Management 

Learn how to remember more names and faces than you ever thought possible. In his TED style talk, neuroscientist Boris Nikolai Konrad, PhD, CSP will begin with a fascinating demonstration of his own world-class memory, followed by teaching you five distinct steps to create a powerful memory that’s ripe for networking.

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Slow Meetings

Mar 6, 2017 10:15am ‐ Mar 6, 2017 11:30am

Credits: None available.

1 Clock Hour | Domaing G: Meeting or Event Design 

Can events really hold someone’s attention for a sustained period of time? Is the brain hardwired for it? In this session we will define what a slow meeting is, how mindfulness and intentionality relate to the way people learn and interact, and how it can be structured to provide the maximum experience.

Learning Objectives:

  • Understand the concept of slow meetings
  • Gain perspective about how slow meetings can change the way meetings are currently structured
  • Be inspired to participate in the development of slow meetings
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Event Technology and the Meeting of the Future

Mar 6, 2017 10:15am ‐ Mar 6, 2017 11:30am

Credits: None available.

1 Clock Hour | Domain G: Meeting or Event Design 

What do Pokémon Go, driverless cars and the Internet of Things have to do with the meeting and event industry? They’re all technologies disrupting how we do business. Today, everyone with a smartphone is walking around with a fully-loaded production studio in their pocket. What will meetings look like in 2036?

Learning Objectives:

  • Analyze the behavioral science behind today's hottest technology trends.
  • Understand how next-generation technology can be immediately applied to meetings and events.
  • Evaluate the ways in which these technologies might disrupt the industry and the way people engage face-to-face in the future.
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WIN BIG in the Conference Market: 5 Steps to Master

Mar 6, 2017 10:15am ‐ Mar 6, 2017 11:30am

Credits: None available.

1 Clock Hour | Domain F: Stakeholder Management 

Suppliers, walk through the steps planners take in order to make a buying decision. Ciara’s Steps to WIN Program teaches you how to align your sales process to the planner’s buying process. Understanding the steps your potential clients take in order to buy will help you to WIN a lot more business.

Learning Objectives:

  • Gain an understanding of 5 Steps to focus on to position your venue for more WINS.
  • How to take the focus off rate and position yourself as a partner in this market instead of as a supplier – it’s a position that is a lot more lucrative.
  • Do a quick self-assessment of your properties performance in these 5 Steps - walk away with a quick action plan of where to focus, to start winning more business.
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Understanding Crisis Management

Mar 6, 2017 10:15am ‐ Mar 6, 2017 11:30am

Credits: None available.

1 Clock Hour | Domain C: Risk Management 

In an increasingly complex world with a growing problematic in terms of security, it becomes essential for event companies to prepare for crisis management. The objective of this session is to present the topic of crisis management from 2 points of view: that of a specialist in event security and that of a professional rescuer.

Learning Objectives:

  • Understand what a crisis is.
  • Identify the key points to resolve efficiently a crisis.
  • Find some recommendations to anticipate a terrorist actions.
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Master Class: Pitch Perfect

Mar 6, 2017 2:45pm ‐ Mar 6, 2017 4:00pm

Credits: None available.

1 Clock Hour | Domain I: Marketing 

Develop your winning pitch in this high energy interactive class where you’ll learn and practice the Open-3-Close© pitch methodology with Startup and Innovation Pitch Coach David Beckett.

Learning Objectives:

  • Get the pitch out of your head so that you can organize your storyline before touching slide software.
  • Make a strong opening and closing, so that your audience consider you a true professional and take your message seriously.
  • Use the Power of Three to turn complex concepts into memorable and easy to understand content.
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Experiential Marketing Boot Camp: Case Studies, Strategies and Next Steps

Mar 6, 2017 2:45pm ‐ Mar 6, 2017 4:00pm

Credits: None available.

1 Clock Hour | Domain I: Marketing 

To quote Tim Sanders: “Meeting and event organizers are the movie producers of the corporate world.” You have the power to change behavior, educate, entertain and emotionally engage your participants. Experiential marketing is the most obvious way MICE managers can do this, but the best practices have not been known. Until now.

Learning Objectives:

  • Analyze what makes experiential marketing campaigns effective.
  • Understand the components involved in creating an experiential marketing plan.
  • Create an experiential marketing manifesto.
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Lessons from Slush

Mar 6, 2017 2:45pm ‐ Mar 6, 2017 4:00pm

Credits: None available.

1 Clock Hour | Domain I: Marketing 

During what is, let’s be honest, the sh*ttiest weather season of the year, Slush brings together the leading actors of the global tech scene to Helsinki for something very special. Described by many as “Burning Man meets TED,” Slush has grown exponentially, but the philosophy behind Slush has remained the same—to help the next generation of great, world-conquering companies move forward. Join Jessica Blechingberg, head of Nordic Operations at Slush, who will unveil some of the many lessons there are to learn.

Learning Objectives:

  • Understand the importance of community.
  • Learn how to build a global movement.
  • Learn why attitude is everything.
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