1 Clock Hour | Domain A: Strategic Planning

Challenges continue as planners are tasked with new rules and regulations which vary from country to country. In addition to compliance issues and meal caps, planners are often faced with new challenges and must stay current to perform their planning duties.

Learning Objectives:

• Global compliance and challenges in different countries
  
• GDPR - what does it mean for you
• Med Tech Code of Ethics, conference vetting and sponsorships
  
• Safety and security for your attendees

1 Clock Hour | Domain A: Strategic Planning

The introduction of GDPR has meant that data management has become core to businesses resulting in a re-evaluation of internal processes and systems and ultimately the way they work with both clients and healthcare professionals (participants). The next step after managing the tactical steps of the data/privacy risk is to manage the business risk to our sector and look at the whole business problem facing medical and healthcare meetings to ensure long term success and sustainability.

Learning Objectives:

• The importance of data privacy and the impact on corporations and their meetings
• The impact that can exist when organizations have not addressed the full implications of the GDPR and the effects on its meeting participants (data subjects)
• The current state of data privacy issues and GDPR in medical and healthcare meeting & events

1 Clock Hour | Domain G: Meeting or Event Design

Video has become an essential part of how those in the healthcare convention marketing, exhibits, meetings and events industry teach, train, market and communicate. It’s easy to see why. In a field that rivals any for jargon, healthcare must also contend with a subject matter that is quite literally hidden away inside.

In even the best of circumstances, it’s possible for medical professionals to misunderstand text-based documentation and best practices — those difficulties only increase as physicians, assistants, administrative staff and others are pressed to share more knowledge more quickly — and do so potentially with audiences that may not share their first language.

In such a world, video has been met with a welcome relief — a simple tool that can quickly show more detail than could ever be described in text, and that can be shared and reviewed easily anytime and anywhere it’s needed.

Learning Objectives:

• How to use video effectively to promote your event, before, during and after
• Improve education and on-demand learning opportunities
• Create opportunities for educational library resource

1 Clock Hour | Domain A: Strategic Planning

Join Meeting Professionals International for the first part of our deep-dive into the role of healthcare and medical meeting management focusing on ethical challenges facing industry professionals. Now more than ever, planners and suppliers are facing ethical challenges in every aspect of their jobs. This relevant information will aid them in making professional choices. This hard-hitting class is a discussion and case studies with attendee participation and dissemination of relevant information.

Learning Objectives:

• Hospitality Industry Events: A perfect storm for crossing ethical boundaries
• The daily choices both planners and suppliers face where ethics come into play
• The difference between ethics and compliance: What are the “red flags” to look for?
• International device company Ethical Codes
• Setting of your company or department with sound procedures for handling ethics violations

1 Clock Hour | Domain A:  Strategic Planning

Ever wonder if your client is happy? Ever wonder if your attendees were happy? Ever wonder what you can do better? Ever wonder what you did great? All these questions can be answered by conducting strategic research. This session will focus on understanding a strategic research process, including how to create strong goals and objectives, how to write effective questions, and the types of research that can be used with different types of events.

Learner Outcomes:

• Learn how to create strategically aligned goals and objectives.
• Gain exposure to various evaluation methods.
• Gain experience creating two different evaluation instruments (questionnaire and interview form).