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140 Characters: The Legal Implications of Social Media

Preview Available

140 Characters: The Legal Implications of Social Media

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain I: Marketing 

Your business finds that social media is the best way to stay connected with customers, but do you understand the legal ramifications of your social media involvement and set policies to protect yourself? Jim Spellos and Jonathan Howe, Esq. discuss the various Web 2.0 tools available to you and the legal perspective behind each.

Learning Objectives:

  • Identify critical Web 2.0 sites that impact how you do business today.
  • Understand the legal risks of implementing and using social media and Web 2.0 applications.
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Overcoming Destination Misperception

Preview Available

Overcoming Destination Misperception

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain H: Site Management 

Learn to differentiate between perception and reality when doing site selection.

Learning Objectives:

  • Learn to differentiate between perception & reality when doing site selection.
  • Research and present the facts of a destination to overcome misperception
  • Prepare a plan to educate attendees and stakeholders on destination facts.
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Elements of Strategic Value

Preview Available

Elements of Strategic Value

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain A: Strategic Planning

Why are meetings and events, more often than not, viewed by corporate executives as a cost centre and having little strategic business value? Because they are focused on effective and measurable organizational performance. If we show key decision makers that meetings and events are a strategic business tool that can be aligned to effectively and efficiently meet goals, it will help us gain respect as a group contributing to organizational success.

Learning Objectives:

  • Help professional planners and suppliers present a compelling case for the strategic business vom and events to key decision makers
  • Gain insight into Portfolio Management, Meeting Design and Measurement and come away with a wealth of material you can immediately use
  • Hear why Advanced Logistics (meeting services and facilities) is critical to the future of meetings and event
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

From Geeks to Gear: Hands-on AV and Event Technology

Preview Available

From Geeks to Gear: Hands-on AV and Event Technology

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain G: Meeting or Event Design

In this exploratory workshop, event planners will be able to evaluate and experience some of the latest tech tools in the events industry. From RFID to Augmented Reality to digital lighting, the world of event technology is in constant flux. Event professionals know how difficult it can be to determine which technologies have a place in our stable and which are just toys. This session will focus on how to work through the excitement and wow-factor of technology, from RFID devices to AudioVisual to QR Codes, to deliver value to a client or employer. The session is presented by two females who believe in creating a no-fear zone where any question about technology is always okay to ask, all levels of experience are welcome!

Learning Objectives:

  • Find out more about the most useful and inspiring technologies now available.
  • Use a tool to evaluate which technologies you need and those you don't.
  • Develop skills to assess and relate value to a client or employer for introducing new technologies.
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Green Eggs and Ham: Not Just a Dr. Seuss Story

Preview Available

Green Eggs and Ham: Not Just a Dr. Seuss Story

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain G: Meeting or Event Design 

"Green Eggs and Ham": It's not just a Dr. Seuss story, it's a reality for planners. Sustainable menus are one of the fastest-growing trends in food and beverage.

Learning Objectives:

  • Understand different products available and use the resource list provided in the session.
  • Define sustainability, farm-to-table and different ways to measure and consider your food’s Carbon Footprint.
  • Approach future venues to discuss sustainability and what they already offer compared to your needs.
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Putting Character into Food and Beverage Menus

Preview Available

Putting Character into Food and Beverage Menus

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain A: Strategic Planning 

In this presentation, you'll hear four perspectives on designing menus, from an event designer, a nutritionist and two chefs. Issues covered include the importance of serving nourishing food, accommodating allergies and preferences and wine pairings.

Learning Objectives:

  • Identify best practices in working with your food & beverage vendors and having them work together for you.
  • Understand the most common mistakes and how now to make them.
  • Identify new trends and how to use them effectively.
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Virtual Meetings 101: Overview and Applications for Face-to-Face Events

Preview Available

Virtual Meetings 101: Overview and Applications for Face-to-Face Events

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain A: Strategic Planning 

This presentation reviews the basics meeting and event planners need to know to get started in the virtual arena.

Learning Objectives:

  • Understand the different types of virtual meetings technologies.
  • Learn how to apply these technologies to your event strategy.
  • Learn how to engage virtual attendees and integrate them into the face-to-face experience.
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Evaluating RFP Responses

Preview Available

Evaluating RFP Responses

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain D: Financial Management 

This session will show you how to effectively review the responses from RFPS as well as the steps necessary to efficiently narrow down all the options.

Learning Objectives:

  • An efficient way to review RFP responses and narrow down the options.
  • How to best evaluate and follow-up on the options based on the materials sent by the responders.
  • The purpose and need of a thorough space evaluation and the steps required.
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Survival Strategies for Suppliers

Preview Available

Survival Strategies for Suppliers

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domian I: Marketing 

What do meeting and event planners really want? You'll learn the answer to that question as well as some strategies for rising above the competition in this session, that was developed based on the feedback of meeting and event planners.

Learning Objectives:

  • Walk away with practical solutions for immediate business challenges.
  • Develop new business strategies to address market demands and concerns.
  • Be able to identify new and nurture existing markets.
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Using Strategy to Overcome Social Media Fatigue

Preview Available

Using Strategy to Overcome Social Media Fatigue

Jan 1, 2010 12:00pm ‐ Jan 1, 2010 1:00pm

1 Clock Hour | Domain I: Marketing 

Does the constant flood of social media channels available today have you grabbing for your floaties? Are your attendees lost because they don't know which direction to look and don't understand how to connect to you and each other? Maybe you've only just started but you're already over social media! This session is designed to help you navigate this saturation and stress by focusing on strategy before tools. Jessica Levin and Midori Connolly will provide you with the questions that you need to ask in order to determine which social media platform(s) is (are) right for your organization and your meeting. From crafting a social media calendar to building a team to identifying key metrics, participants will walk away feeling rejuvenated and having faith restored in the benefits of using social media.

Learning Objectives:

  • Determine which social media platforms and tools are best for which situations.
  • Build a calendar and schedule for social media activity.
  • Develop key performance metrics to evaluate social media strategy.
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99