The courses outlined on this page are intended for use by CMM designation program participants to fulfill the Online Boot Camp component of the designation program. To successfully complete the CMM Online Boot Camp, participants will need to view a minimum of 8 hours of programming and record the respective learning outcomes for each.
With today's economic trends and corporate downsizing many meeting professionals are looking to start their own company. But how do you market your expertise and talents, if your background as a planner is geared more towards strategic meetings management and operational success?
Identify how to sell yourself and your services if you do not have a sales background.
Discover the basics of every sales cycle and how to use these to create and then close business opportunities.
Uncover business in a down economy through innovative and creative business development practices.
In order to progress your career and ensure that you continue to be a valued member within your organization -- especially if there is a structured meeting management program in place -- you need to do more than successfully manage a meetings department. You must challenge yourself, expand your skills and evolve from management to strategic director, and that's not always as instinctive and effortless as it seems. Learn how to develop a road map to purposefully achieving the next level in your career path. Through individual and group exercises, examine core competencies required to demonstrate that you are qualified to move up to the role of meeting director.
Understand SMM as a framework, including the benefits, drivers and initiatives
Compare these to your current skill set and pinpoint gaps and areas of development for yourself
Create and execuite a plan to upgrade your capabilities and advance your career
Much has changed over the past five years in the meetings industry, yet rarely are meeting professionals represented at the executive level. Hear real-life stories of people who have been successful in being promoted to the executive level in meeting- and event-planning jobs.
Review the job description of an executive-level planner.
Identify the key steps to success.
Examine the obstacles to overcome and how to do it.
For years, meeting professionals have used event signs for directional and informational purposes, helping participants navigate event spaces and the experiences therein. Increasingly, however, they're leveraging these signs to transform meeting spaces into brand experiences, to create a sense of place and to achieve education or networking objectives. Review best practices in sign design and production and identify trends that can create a real wow for attendees around the world. Consider traditional uses, sense of place, sign strategy, the science behind signs and a roadmap for sign success.
Discover best practices around leveraging signage at your events to benefit the attendee experience
Learn the science behind color selection and sign placement
Find examples of sign usage that will inspire your imagination
Our industry has become more complex with issues like room piracy, cyber security, and meetings advocacy. It is critical to understand economic concerns and forecasts that will dictate behavior in the meetings environment. Industry veteran Michael Dominguez shares the latest trends and how they affect your meetings.\
Examine pricing demands in today's meeting market.
Understand behavior changes in audiences of the future.
Review the future of meeting room design and the influences behind the trends.
Political and economic forces are driving an evolution in the pharmaceutical and life sciences industries. As a result we need more from our strategic meetings management programs than bottom line savings. This session will be valuable for any planner considering or engaged in SMMP.
Understanding the implications for meeting and event leaders of changes in the pharmaceutical, medical and other industries.
Applying a simple "walk, don’t run", step-by-step implementation of an SMM program that is both compliant and effective.
Analyzing your internal SMM stakeholders before beginning your SMM.
Convention centers are key partners in the execution of any successful event. But, like all of us, venues and CVBs are reinventing themselves. This session examines what keeps them up at night, what they are doing about it, and how that impacts your role as a meeting planner.
Create a better attendee experience by taking advantage of the latest convention center trends.
Determine how your meeting is evaluated by centers and CVBs.
Negotiate the best price by enhancing the value of your meeting to a venue or destination.
Junior Tauvaa, SVP, Sales & Services, Visit Anaheim/Anaheim-Orange County CVB
Organizations are taking a closer look at their marketing budgets, especially the significant portion that is allocated to meetings and events. This increased focus on “value and accountability” has placed a higher emphasis on tracking the right data, managing the meeting spend, and providing reports clearly showing the ROI.
Recognize business intelligence that becomes available at each step of the planning process.
Implement methods to assess data and leverage your spend to maximize meeting value, cost savings, risk reduction, and ROI.
Automate workflow and streamline processes and procedures.
Room block poaching, suitcasing, guns in meetings, network hacking – these are just some of the latest challenges facing the meetings industry. Join hospitality attorney Josh Grimes and experienced planners and suppliers in an interactive and thought provoking review of the year’s hottest issues.
Identify the latest trends in meeting contracts and adapt your contracts and addendums for your benefit.
Implement policies to utilize social media to benefit your event and to protect your organization and attendees.
Develop contract provisions to protect your organization from the latest threats to successful meetings.
Meeting professionals may face unanticipated or unexpected taxes from their meetings and conferences. This session will show you what to look for and how to avoid getting into trouble with the IRS and state taxing agencies. Yes, there are tax implications to organizing and presenting an event or meeting.
Recognize and address tax obligations that meeting professionals can face – and how to avoid dealing with the IRS.
Learn the tax requirements of gifts and awards given during meetings.
Register with the IRS and learn what to do after you get your IRS identification number. Learn when and how to make payments to the IRS.
Steve Hoffman, MT, EA, CFP, Tax Translator, The Ordinary Success Project Inc