CSEP Library

May 28, 2019



Products

Engaging Introverts in Extrovert-Ruled Meetings

Preview Available

Engaging Introverts in Extrovert-Ruled Meetings

Dec 13, 2017 11:25am ‐ Dec 13, 2017 12:35pm

Credits: None available.

1 Clock Hour | Domain G: Meeting or Event Design 

Studies show that 30-50% of meeting attendees are introverts, yet our meeting design is most definitely for extroverts. Designing meetings for every personality, learning style, educational need, generation and ‘vert’ is perplexing. From social butterflies to wall flowers, meetings have all kinds of characters with all kinds of needs and wants. With her down-to-earth style, Sharon will help you mindfully turn your meetings inside out and upside down to accommodate all the different styles in a truly inclusive way. Uncover engagement techniques that help you create a meeting that will charge and recharge every personality.

Learner Outcomes:

  • Understand the differences between introverts and extroverts.
  • Explore meeting designs that allow all personality styles to engage and interact.
  • Engage with your peers to hear their success stories.
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Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Opening General Session: Stop Planning Meetings, Start Designing Experiences

Preview Available

Opening General Session: Stop Planning Meetings, Start Designing Experiences

Jun 19, 2017 6:30pm ‐ Jun 19, 2017 8:00pm

Credits: None available.

1.5 Clock Hours | Domain G: Meeting or Event Design 

From the Expression Economy To The Experience Economy

Presented by: Speakers' Spotlight

The battle is on. But it’s not for budget. It’s for time. Between ridiculously low costs of production, massive distribution, and people’s desire to create and consume the stuff they absolutely love, the Expression Economy has created a new reality: you’re competing for time. Worse, you’re not just competing against email distractions, travel schedules, and over-stuffed calendars, you’re competing against the Internet. And the Internet is winning.
Congratulations. You’re in the Expression Economy, where everyone is just one swipe away from something more interesting, more relevant, and more compelling than the Q4 sales forecast you’ve been tasked with. The answer? Don’t just defend. Go on the offensive. Re-invent yourself, be anti-establishment, and start rewriting the rules instead of adhering to them. Start designing experiences that capture people’s senses and help you win back their attention.
This high energy, humorous, and informative session will not only help you understand why you

need to do it, it’ll show you how. As a former stand-up comedian, Ron Tite knows the power and potential of capturing a crowd in a face to face environment. You’ll laugh. You’ll learn. And you’ll witness first-hand how a compelling experience can leave you wanting more.


Design Thinking at Work: How to Cultivate Creativity and Entrepreneurship

Presented by: The Lavin Agency Speakers Bureau

How do you distill a problem into a creative solution? Embrace design thinking? Empower your team? Pinpoint where your skill set and passion converge? Enter Sarah Prevette, serial entrepreneur, investor, and founder of Future Design School. In this talk, Prevette shares her ultimate credo and how it can change your business: Creativity as a skill set; entrepreneurship as a philosophy. Innovation can be taught, she says, as long as you embrace the mentality and deftness of the entrepreneur. Her keynotes and workshops are a hands-on exercise in identifying your organization’s problems and finding effective, out-of-the-box solutions that you can implement tomorrow.

A Conversation with Bruce Mau on What It Really Takes to Stop Planning Meetings and Start Designing Experiences

Design has changed the way we interact with the world. From hand-held smart products to large-scale systems and networks, designers have envisioned a brave new world of connectivity and autonomy. Renowned designer and thinker Bruce Mau talks about the role of design, and describes how one might engineer a sustainable, creative life. He discusses how 5-senses design can be used to elevate the live event experience, enhancing the marketing impact that exhibitions can have in today’s business environment.

Our new world faces many profound challenges, but there are extraordinary new forces aligning around these great challenges. As Bruce Mau notes, “Massive change is not about the world of design — it’s about the design of the world.”


Beyond Performance, Living in Flow

In today's fast paced world is it possible to be successful without hard work, driving ambition and exacting plans? Those of us who study flow states understand that success can be accomplished through effortless spontaneity by creating a feeling of joy, vitality, aliveness, and present moment awareness.

Deepak Chopra will lead you to an understanding of how the universe functions with spontaneity, creativity and how you can harness that power in your own life through being present and without resistance in every moment.

Learning Objective:

  • Participants will have an understanding of how the universe functions with spontaneity, creativity and how to harness that power in his/her own life through being present and without resistance in every moment.

Musical Interludes

SongDivision is bringing our world-class team of musicians and facilitators to WEC and has designed an experience just for you. More than a house band, we have created a musical journey for you to enjoy throughout your time in Vegas.

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Speaker(s):
Standard: Free
Members: $0.00

Visibility Wins: How to Attract the Best Customers and Create an Army of Raving Fans

Preview Available

Visibility Wins: How to Attract the Best Customers and Create an Army of Raving Fans

Jun 20, 2017 11:30am ‐ Jun 20, 2017 12:30pm

Credits: None available.

1 Clock Hour | Domain F: Stakeholder Management 

Being great is no longer a differentiator. It is merely the entry fee. Winning is about leveraging competitive advantages, because competition is brutal, choices are vast and quality abounds! Branding veteran David Avrin, CSP will show you how to create meaningful differentiators to earn mind-share and build your brand.

Learner Outcomes:

  • How to discover, reveal or craft meaningful competitive advantages.
  • How to move beyond mere competency and create a visible chasm between yourself and competitors.
  • How to leverage a new generation of creative marketing strategies and tactics to dramatically boost your visibility.
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Speaker(s):
Standard: Free
Members: $0.00

Assumptions and Anarchy: The Mind of the Third Party Planner

Preview Available

Assumptions and Anarchy: The Mind of the Third Party Planner

Jun 20, 2017 11:30am ‐ Jun 20, 2017 12:30pm

Credits: None available.

1 Clock Hour | Domain F: Stakeholder Management 

Assumptions and anarchy loiters in the mind of the third-party planner. At least, that’s what a hotelier will say. This is a light-hearted look at the control issues, big egos, and demanding clients that comes with working with third-party planners, and a fun, interactive and intrinsic insight to their minds.

Learner Outcomes:

  • Validate and enhance your current short-term sales protocols and techniques
  • Crucial time-savings tips and enhancement of communication skill-sets
  • Learn the value of forethought in pursuing short-term RFP's
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Speaker(s):
  • Dirk Smith, , President, Sports Destination Network, Inc
Standard: Free
Members: $0.00

The Psychology and Principles of Sales and Negotiation

Preview Available

The Psychology and Principles of Sales and Negotiation

Jun 21, 2017 11:45am ‐ Jun 21, 2017 12:45pm

Credits: None available.

1 Clock Hour | Domain F: Stakeholder Management 

As a meeting planner you are constantly negotiating with and influencing your clients. Learn how to nurture these business relationships and the approach you take with negotiations. It will determine whether you have loyal, long term clients or whether they will look elsewhere for their next solution.

Learner Outcomes:

  • Participants should be able to: demonstrate an important negotiation and/or sales principle as it applies to a meeting planner situation and identify ways that non-verbal communication can assist as they sell, negotiate, and work with clients.
  • Participants should be able to: Recognize the importance of using stories to connect with and sell to meeting planner clients. Feel inspired to be better people, recognizing that the little things make a big difference in life.
  • Participants should be able to: Identify a principle or technique to get past gatekeepers and connect with the decision maker in organizations and recognize how this may apply to meeting planner sales.
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Speaker(s):
Standard: Free
Members: $0.00

Understanding Difficult Contract Clauses: The Big Three

Preview Available

Understanding Difficult Contract Clauses: The Big Three

Dec 13, 2017 10:20am ‐ Dec 13, 2017 11:25am

Credits: None available.

1 Clock Hour| Domain C: Risk Management 

Performance clauses like attrition and cancellation are challenging to negotiate and sometimes expensive to exercise. Force majeure is the very definition of a “grey area.” Using provided scenarios as well as examples from the audience, we’ll talk about the law that supports (and doesn’t support) common contract language and minor changes in wording that can yield huge dividends in protection.

Learner Outcomes:

  • Evaluate attrition clauses to ensure you are getting credit for all you should be, and that you aren’t paying more than the hotel is legally entitled to in attrition fees.
  • Apply the principle of mitigation to performance clauses and understand why it is fine to ask for something you may not be legally entitled to.
  • Modify force majeure clauses with a time element to allow adequate opportunity to relocate a meeting if necessary.
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Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Creating Experiences Their Brains Can’t Forget

Preview Available

Creating Experiences Their Brains Can’t Forget

Jun 21, 2017 11:45am ‐ Jun 21, 2017 12:45pm

Credits: None available.

1 Clock Hour | Domain G: Meeting or Event Design 

There are some really cool science-based strategies we can use to make our meetings more meaningful, magical, and memorable. In this highly interactive, fun, example-filled session you will learn about specific tools, tactics, and technologies for stimulating senses, stirring-up emotions, and activating brains to fall in love with your brand. You will learn the basics about how the human brain works, how our attention is activated, and what role our senses play in creating emotions. As a result, you will understand how to craft novel, multi-sensory, emotionally-diverse 360˙ experiences that will be much more attention grabbing than typical meetings.

There is a science and pattern to how human beings remember things (from working memory to short and long-term memory), knowing more about this process will allow you to utilize specific strategies to craft unforgettable moments in your meetings and events. After learning how other industry professionals are taking advantage of these neurological sensory activation strategies, you will leave armed and inspired to implement this knowledge to design future events which will leave a positive lasting impression on your target audience.

After learning how various industry professionals are taking advantage of these neurological sensory activation strategies, the participants will leave armed and inspired to implement this knowledge to design their next events to leave a positive lasting impression on their target audience.

Learner Outcomes:

  • Participants will learn the basics about how the human brain works, how our attention is activated, and what role our senses play in creating emotions.
  • Participants will understand the science and pattern to how human beings remember things which enable them to deploy strategies to craft unforgettable moments in their meetings and events.
  • Participants will discover how industry professionals are applying these neurological sensory activation strategies knowledge to design their events to leave a positive lasting impression on their audience.
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Speaker(s):
Standard: Free
Members: $0.00

Lead Generation: Why Prospecting is the Lifeblood of Your Business

Preview Available

Lead Generation: Why Prospecting is the Lifeblood of Your Business

Jun 20, 2017 4:45pm ‐ Jun 20, 2017 5:45pm

Credits: None available.

1 Clock Hour | Domain F: Stakeholder Management 

The key to lead generation is knowing the difference between a prospect and a suspect. A prospect is a legitimate potential customer. A suspect is disguised as a prospect but is not going to buy your product and wastes your valuable sales time. In this session you’ll learn how to spot the difference and move forward.

Learner Outcomes:

  • Participants will learn the importance of Lead Generation (Prospecting) to the overall success of their business. They will understand where Lead Generation fits into the Steps of the Selling Process.
  • Participants will learn about the misconceptions associated with Cold Calling. They will gain an understanding of how to implement Cold Calling into their daily sales activity and to soften the blow associated with the rejection that comes as a result of Cold Calling.
  • Participants will learn different methods of Lead Generation and be able to determine what is the right method of Lead Generation that fits their style and can benefit their business.
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Speaker(s):
Standard: Free
Members: $0.00

A Creative Approach to Risk Management

Preview Available

A Creative Approach to Risk Management

Jun 21, 2017 8:30am ‐ Jun 21, 2017 9:30am

Credits: None available.

1 Clock Hour | Domain C: Risk Management 

Risk management continues to be a hot topic in the events industry, but the focus is always on reacting to a catastrophe or disaster. While catastrophes and disasters are horrific, they are the responsibility of governments not event professionals. There is very little information on how to understand, and create, risk management plans. In this session you will get the chance to apply the Robson Risk Management Model to real events. You’ll walk away with an understanding of risk management and with an approach to creating a personalized risk management plan.

Learner Outcomes:

  • Learning to identify resources that can be used for risk management.
  • Get hands on experience applying the Robson Risk Management Model to events.
  • Learn how to effectively identify, assess, and apply strategies for a variety of risks.
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Speaker(s):
  • Linda Robson, PhD, SEC, Associate Professor, School of Hospitality, Endicott College
Standard: Free
Members: $0.00

20 Innovations You'll See in the Best Meeting and Conference Venues

Preview Available

20 Innovations You'll See in the Best Meeting and Conference Venues

Jun 21, 2017 3:15pm ‐ Jun 21, 2017 4:15pm

Credits: None available.

1 Clock Hour | Domain C: Risk Management

You need to find a home for your meetings where the design, operation and services provided compliment your goals and help ensure you meet required outcomes. Consider 20 global innovations that you can experience today in meetings-focused venues that will help you reach your goals and objectives.

Learner Outcomes:

  • Understand what lies beyond typical function rooms and how easy it is to provide a real wow experience at your meetings.
  • Consider the importance of providing the right spaces outside of the meeting room, as well as in.
  • Build your understanding of alternative meeting room styles and how delegates of different generations behave in these environments.
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Speaker(s):
Standard: Free
Members: $0.00