1 Clock Hour | Domain A: Strategic Planning

Hybrid is the breakout star of the meeting industry, but it requires meeting professionals to stretch their creativity, strategizing, execution and measurement and integrate technology with traditional live events to create new types of experiences and content delivery tools. Discover the basic tools and skills you need to take your event online to a broader audience, and increase you reach to an increasingly diverse audience.

• Find the basic building blocks you will need to use to implement a successful hybrid event.
• Understand the full hybrid event process--from defining your objectives to content design and engagement to measuring and reporting the effectiveness of your event.
• Review successful hybrid models from today's top companies.

This Session Graciously Sponsored by Visit San Jose