1 Clock Hour | Domain A: Strategic Planning  

Are you delivering on the objectives of the Healthcare Professionals (HCPs) attending your Medical Meetings?

Join the session to better understand how healthcare professionals decide whether or not to attend a professional meeting or event, and what meeting professionals can do to maximize upon the educational objectives of HCPs.

New research titled, The Science Of Healthcare Professional Meetings, explores the optimum meeting duration and time away from the practice for healthcare professionals. Discover some of the most challenging factors impacting HCP attendance at scientific meetings, and how the growing number of digitally native HCPs are impacting the content and format desires of healthcare meetings. HCPs want to expand their knowledge, connect with peers and discuss new advances in treatment, but are they content with traditional formats, or are they seeking more inventive and innovative solutions?

Learning Outcomes:

• Discover findings from recent research into why healthcare providers attend meetings and events
• Learn how maximizing content and networking at a medical meeting can impact attendee experience
• Discuss whether or not traditional meeting formats are still viable, and what's on the horizon healthcare meetings and events

This Session Graciously Sponsored by Experience Scottsdale