Sponsored by Meetings Metrics

1 Hour Domain A: Strategic Planning

Learn the structure and content requirements for qualitative and quantitative tracking methods to measure the accomplishment of your meeting's goals and objectives--the ROE (experience), ROO (objective), and ROI (investment). Discover a list of post-meeting lifecycle dimensions (what to measure) and guidance on how to conduct post-event qualitative interviews and group discussions. Learn a model for post-event question sets for ROE, ROO and ROI and the survey structure necessary for your specific meetings.

Learner Outcomes:

• Identify specific, key post-meeting research methods and how/when to use them within the process of measuring post-event ROE, ROO and ROI.
• Learn how to design a post-event results research plan for your selected research method (ROE, ROO, ROI).
• Learn how to draft a content outline for qualitative and quantitative post-event stakeholder/attendee questionnaires.