1 Clock Hour | Domain A: Strategic Planning

As #eventprofs begin the process of booking their first, second, and third face-to-face events post-pandemic, many are facing a hard truth about the move to digital. Virtual attendance isn’t going away. Most organizations are embracing their new reach and inviting their newly found digital fans to join their in-person experiences—from home. Meanwhile, the duty of care, pandemic precautions, and safety and risk management have all taken a front seat in the planning process, sometimes supplanting traditional conversations around design and experience. Back to normal is a phrase for past generations, so what’s next? Join MPI Events Director Melinda Burdette and Questex CMO Kate Spellman for this open dialogue on the future of events, what’s changed and what likely won’t ever be the same again.

Learner Outcomes:

1. Discover next practices from #eventprofs who planned in-person events during the crisis.

2. Get answers to your questions about what events in 2022 will look like.

3. Leave with practical tips for planning meetings tomorrow.

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