Date: December 14, 2020
Time: 09:00AM - 04:00PMYou must be registered to participate!
Sponsored by: LATCB
Costs: $499 members/ $699 non-members
Domain A: Strategic Planning | 6 clock hours
As automation and AI increasingly create efficiencies in the modern workforce, meeting professionals must embrace a role that is shifting increasingly into the strategic space. But what does that mean, and what future-ready skills are required to thrive in an environment where you actually do have a seat at the table? The first steps are understanding the value that your meetings drive for your business, and more importantly, being able to articulate that value to senior members of your organization.
You need to be able to create, design and execute meetings that help your organization achieve five-year business goals and key performance indicators (KPIs) and that drive efficiency in the workplace, and you must be able to demonstrate in quantifiable ways how your meetings positively impact revenues, profits, and cost-savings for your business. You are no longer a meeting planner, you are a strategist that drives significant growth for your organization and you know how to articulate that value in meaningful ways to business leaders.
Meeting professionals must understand the value of their events to ensure that they successfully achieve business goals and objectives, justify costs, design authentic and deliberate experiences and improve their events over time. Understanding and demonstrating the role meetings play in driving organizational growth and effectiveness is an integral, future-ready skill that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.
You can be a key player and business leader in your organization … if you position yourself as a strategist and consultant who can drive growth and value through the utilization of an important business tool—meetings and events.
You’ll Be Able To:
Participants Also Receive:
Meetings & Events Strategist Certificate
6 clock hours in CMP-IS Strategic Domain A: Strategic Planning