1 Clock Hour | Domain I: Marketing

Creating experiences is what makes our industry unique. I would like to share in this session is that we are great in creating experiences, just not in selling these experiences to other or new clients! Influencer marketing comes in place; storytelling, peer to peer recommendation and authenticity are keywords which are not often used in our industry. We create amazing events, attracting new clients is difficult and we often fail. Besides the landscape is changing, we don’t trust marketers anymore and we have a new generation entering the workforce. What we have done during the last decades is not working anymore today.

The challenge is born: How do we get in touch with our target audience nowadays?

The need of influencer marketing is born.

Influencer marketing is fun, creativity and has endless options. Don’t just think only about lead generation, it’s much more than that. Struggling with your reputation, create more awareness for your new hotel opening in 2 months, a new airline coming to your destination, refurbished your rooms etc. etc. It’s not only focusing on the positive points; therefore, influencer marketing goes a step further than other marketing tools.

I will share all the tips and tricks how to set-up a successful influencer campaign, the power and impact of different campaigns.

Learner Outcomes:

• What is B2B influencer marketing?
• How can B2B influencer marketing contribute to your strategy to achieve your goals?
• Sharing case studies from the meetings & events industry and beyond