Refresh for Healthcare Meetings Compliance Certificate (HMCC) | On-Demand Edition

Refresh for Healthcare Meetings Compliance Certificate (HMCC) | On-Demand Edition

2 Clock Hours | Domain A: Strategic Planning

Cost: $163.99 member / $213.99 non-member

Global compliance regulations are constantly changing. This refresh course is required every two years for recipients of the Healthcare Meetings Compliance Certificate and ensures that attendees are aware of and can apply healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code and other trends. Meeting Professionals International (MPI) requires all current HMCCs to attend a refresh webinar on the second anniversary of their class date.

Participants Also Receive:

  • HMCC digital credential for two years (subject to refresh class)

Prerequisites for certificate extension are:

  1. Must attend the required webinar in the notification period sent to you by MPI
  2. Must validate current contact information
  3. Must register and make payment fees to MPI

© 2022 Meeting Professionals International, All Rights Reserved. This on-demand course and all content is owned by Meeting Professionals International and should only be accessed by the purchaser for the sole purpose of personal education. Any group or organization seeking access should contact mpiacademy@mpi.org for a group rate. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, or transmit any parts of this course, including the presentation and participant guide. Any questions regarding copyrights of the course materials should be directed to the MPI Academy at mpiacademy@mpi.org.

Standard: $213.99
Essential: $163.99
Preferred: $163.99
Premier: $163.99

Event Wellness Design | On Demand Edition

Event Wellness Design | On Demand Edition

4 Clock Hours | Domain A: Strategic Planning or Domain G: Meeting or Event Design

Members $305/Non-Members $405

Pricing now includes a digital badge! Badges will be sent 7-10 business days once your on-demand course is completed. 

Program Overview

Research indicates that while meeting and event professionals continue to plan safe, engaging events using virtual and hybrid platforms or in-person, the question still remains, what is next? How do we prepare for a world of events where attendee hesitation still exists?

When designing an event, attendee safety is always top of mind, but taking safety to the next level and focusing on attendee wellness is the next step in industry recovery.

Join us for a four-hour course where we will discuss the primary components of holistic attendee wellness, and how you can apply event marketing and design principles to create a sense of safety, belonging, and mental peace for your attendees using the eight dimensions of wellness as a learning framework. As a bonus, you will walk away with knowledge on how wellness can also benefit you as a professional.

Learner Objectives

At the completion of this program, you’ll be able to:

  • Define the eight dimensions of holistic wellness.
  • Communicate the value of wellness-centered activations, services, and experiences for your attendees.
  • Apply the neuroscience of wellness to your meetings or events.
  • Use practical skills to better incorporate wellness into your professional toolbox.

Participants of this course receive

  • 4 clock hours in CMP-IS Strategic Domain A: Strategic Planning or Domain G: Meeting or Event Design
  • Certificate of Completion
  • Participant Guide

© 2021 Meeting Professionals International, All Rights Reserved. This on-demand course and all content is owned by Meeting Professionals International and should only be accessed by the purchaser for the sole purpose of personal education. Any group or organization seeking access should contact mpiacademy@mpi.org for a group rate. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, or transmit any parts of this course, including the presentation and participant guide. Any questions regarding copyrights of the course materials should be directed to the MPI Academy at mpiacademy@mpi.org.

Standard: $405.00
Essential: $305.00
Preferred: $305.00
Premier: $275.00

Event Marketing Strategist | On-Demand Edition

Event Marketing Strategist | On-Demand Edition

Domain I: Marketing | 4 clock hours

Members $305/Non-Members $405

Pricing now includes a digital badge! Badges will be sent 7-10 business days once your on-demand course is completed.

Brands use in-person, digital, and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to a lack of event marketing strategies?

With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.

You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.

Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.

During this Program You’ll Explore:

  • The business case for modernized event marketing
  • Outcomes-based event strategy design
  • Multi-channel promotional strategies, tactics, and tools
  • Impactful attendee experiences and systematic achievement of ROO (return on objectives)
  • Customer and event intelligence through technology
  • Insights to achieve ROI (return on investment)

At the completion of the program you’ll be able to:

  • Design an outcomes-based event strategy including critical event marketing metrics and key performance indicators (KPIs).
  • Make the business case for how live in-person and digital marketing events can drive bottom-line business results for your organization.
  • Design, build, and execute a full-scale marketing event strategy and plan and achieve desired outcomes.
  • Deliver an impactful attendee experience.
  • Utilize common tools and technology in gathering event marketing intelligence.
  • Use best-in-class tactics to achieve systematic ROI and ROO, with measurement and revenue attribution.

Participants of this course receive

  • 4 clock hours in CMP-IS Strategic Domain I: Marketing
  • Certificate of Completion
  • Participant Guide

© 2021 Meeting Professionals International, All Rights Reserved. This on-demand course and all content is owned by Meeting Professionals International and should only be accessed by the purchaser for the sole purpose of personal education. Any group or organization seeking access should contact mpiacademy@mpi.org for a group rate. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, or transmit any parts of this course, including the presentation and participant guide. Any questions regarding copyrights of the course materials should be directed to the MPI Academy at mpiacademy@mpi.org.

Standard: $405.00
Essential: $305.00
Preferred: $305.00
Premier: $275.00

Inclusive Event Strategist | On Demand Edition

Inclusive Event Strategist | On Demand Edition

Domain ​G: Meeting or Event Design| 4 clock hours

Members $305/Non-Members $405

Pricing now includes a digital badge! Badges will be sent 7-10 business days once your on-demand course is completed.

The Spirit of Inclusion goes beyond basic legal compliance to welcoming and embracing the many aspects of diversity and different perspectives that create powerful experiences and environments for problem-solving, innovation and success. Inclusion is the right thing to do … but it also enhances business value and profits for organizations when they send the right messages to audiences and embrace all the ways in which people are different.

MPI’s Inclusive Events Strategist certificate focuses on practical actions that meeting professionals on both sides of the marketplace can take to create inclusive environments at their events. Explore the different dimensions of diversity to ensure the full and respectful participation of all participants and attendees, as well as your role as an inclusion broker for the diverse groups you represent.

Explore recent MPI Foundation research conducted by the New York University Jonathan M. Tisch Center of Hospitality and discover where meeting professionals are excelling in the creation of welcoming environments, and the areas where they could improve in enhancing the experience for diverse groups. Meanwhile, gain access to more than 350 best practices for designing and executing inclusive experiences that embrace all your diverse attendees.

MPI’s focus is not on changing individual beliefs or ideas. Our goal is to explore the topic of inclusion and its relationship to the success of events and to provide strategies and actions that you can take to create inclusive experiences.

You’ll Be Able To:

  • Utilize key findings from MPI research on inclusion to make the business case for greater efforts toward welcoming environments at your organization
  • Explain the business case for inclusion, and why creating objectives and tactics for inclusion will benefit your business or organization
  • Use the dimensions of diversity in your event strategy and design to create fully inclusive environments
  • Embrace your role of inclusion broker, and strategies you can use in representing the diverse people at your meetings and events
  • Recommend actions you and your organization can take to create inclusive environments
  • Commit to taking actions that create an environment of inclusion by completing an Inclusive Action Plan.

Participants of this course receive

  • 4 clock hours in CMP-IS Strategic Domain G: Meeting or Event Design
  • Certificate of Completion
  • Participant Guide

© 2021 Meeting Professionals International, All Rights Reserved. This on-demand course and all content is owned by Meeting Professionals International and should only be accessed by the purchaser for the sole purpose of personal education. Any group or organization seeking access should contact mpiacademy@mpi.org for a group rate. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, or transmit any parts of this course, including the presentation and participant guide. Any questions regarding copyrights of the course materials should be directed to the MPI Academy at mpiacademy@mpi.org.

Standard: $405.00
Essential: $305.00
Preferred: $305.00
Premier: $275.00

Meeting & Event Strategist | On-Demand Edition

Meeting & Event Strategist | On-Demand Edition

Members $505/Non-Members $705

Pricing now includes a digital badge! Badges will be sent 7-10 business days once your on-demand course is completed.

As automation and AI increasingly create efficiencies in the modern workforce, meeting professionals must embrace a role that is shifting increasingly into the strategic space. But what does that mean, and what future-ready skills are required to thrive in an environment where you do have a seat at the table? The first steps are understanding the value that your meetings drive for your business, and more importantly, being able to articulate that value to senior members of your organization.

You need to be able to create, design, and execute meetings that help your organization achieve five-year business goals and key performance indicators (KPIs) and that drive efficiency in the workplace, and you must be able to demonstrate in quantifiable ways how your meetings positively impact revenues, profits, and cost-savings for your business. You are no longer a meeting planner; you are a strategist that drives significant growth for your organization, and you know how to articulate that value in meaningful ways to business leaders.

Meeting professionals must understand the value of their events to ensure that they successfully achieve business goals and objectives, justify costs, design authentic and deliberate experiences, and improve their events over time. Understanding and demonstrating the role meetings play in driving organizational growth and effectiveness is an integral, future-ready skill that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.

You can be a key player and business leader in your organization … if you position yourself as a strategist and consultant who can drive growth and value through the utilization of an important business tool—meetings and events.

You’ll Be Able To:

  • Articulate how—and by how much—your meetings drive growth, efficiency, and loyalty for your business and brand
  • Implement event measurement programs using proven change management models and with key stakeholder support
  • Speak in terms understood by your Chief Financial Officer and business leaders with additional financial literacy
  • Develop and create goals and SMART objectives that allow you to gain true insight into the value your meetings drive
  • Create measurements that matter for your business (and not just attendee satisfaction) and better understand how the behavior change your meetings create drives positive fiscal growth for your organization
  • Analyze and report your results to key business leaders and articulate the quantifiable value of meetings and events

Participants of this course receive

  • 6 clock hours in CMP-IS Strategic Domain A: Strategic Planning
  • Certificate of Completion
  • Participant Guide

© 2021 Meeting Professionals International, All Rights Reserved. This on-demand course and all content is owned by Meeting Professionals International and should only be accessed by the purchaser for the sole purpose of personal education. Any group or organization seeking access should contact mpiacademy@mpi.org for a group rate. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, or transmit any parts of this course, including the presentation and participant guide. Any questions regarding copyrights of the course materials should be directed to the MPI Academy at mpiacademy@mpi.org.

Standard: $705.00
Essential: $505.00
Preferred: $505.00
Premier: $455.00

Contract & Negotiation Specialist | On-Demand Edition

Contract & Negotiation Specialist | On-Demand Edition

Members $505/Non-Members $705

Pricing now includes a digital badge! Badges will be sent 7-10 business days once your on-demand course is completed.

Domain B: Project Management | 6 Clock Hours

Program Overview

Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.

Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?

It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.

Learner Objectives

At the completion of this program, you’ll be able to:

  • Explain the purpose of the primary contract clauses found in venue contracts.
  • Give examples of how contract language may result in financial or liability risk.
  • Prioritize issues for negotiation, determining “hot buttons” based on your meeting specifications.
  • Distinguish between contract language that is merely unfavorable and that which puts a party at significant financial or liability risk.
  • Negotiate key performance and liability clauses in at least three different ways so that the result is multiple options and not just a win-lose scenario.
  • Modify venue contracts based on knowledge of meetings contracts, meeting specifications, market conditions, and knowledge of the venue.

Participants of this course receive:

  • 6 clock hours in CMP-IS Strategic Domain B: Project Management
  • Certificate of Completion
  • Participant Guide

© 2021 Meeting Professionals International, All Rights Reserved. This on-demand course and all content is owned by Meeting Professionals International and should only be accessed by the purchaser for the sole purpose of personal education. Any group or organization seeking access should contact mpiacademy@mpi.org for a group rate. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, or transmit any parts of this course, including the presentation and participant guide. Any questions regarding copyrights of the course materials should be directed to the MPI Academy at mpiacademy@mpi.org.

Standard: $705.00
Essential: $505.00
Preferred: $505.00
Premier: $455.00

Emergency Preparedness for Events | On-Demand Edition

Emergency Preparedness for Events | On-Demand Edition

Domain ​C: Risk Management | 6 clock hours

Members $505/Non-Members $705

Pricing now includes a digital badge! Badges will be sent 7-10 business days once your on-demand course is completed.

Your No. 1 role as a meeting professional isn’t executing flawless experiences or driving business results for your organization. It’s ensuring the safety and security of the people you have brought together onsite. But if this is your most critical role, how prepared do you feel for stepping into it during a crisis or incident? And do you have the plans in place to ensure that you are successful?

Build and maintain an understanding of the risk management and emergency planning process with this six-hour certificate course, developed in partnership with the National Center for Spectator Sports Safety and Security (NCS4) at the University of Southern Mississippi. Discover processes for risk assessment and emergency preparedness, adapted from the best-in-class experts in marathons and World Cups. Deep dive into incident management strategies as needed for the prevention, preparedness, response, and recovery from all-hazard emergency incidents. Discover techniques to prevent and respond to everything from ordinary incidents such as fights or drunkenness to extraordinary crimes, violence, terrorist attacks, and natural disasters.

Learn how you can ensure the safety and security of all attendees, limit damage, and restore services in the event of emergencies. Helping your organization host successful meetings begins with creating events that are safe and secure for all attendees and stakeholders. Give yourself the tools you need to effectively plan for and respond to crisis and deliver on your responsibility to your attendees and your organization.

Learner Objectives

At the completion of this program, you’ll be able to:

  • Differentiate between events and incidents for managing risk onsite at meetings and events of all kinds
  • Identify various stakeholders in communication and collaboration for meeting and event emergency preparedness
  • Apply risk assessment and management techniques to mitigate, transfer, accept and/or avoid the risk
  • Implement and execute the critical components of the emergency planning process
  • Create post-event reports and lessons learned and implement tactics for continuous improvement.

Participants of this course receive:

  • 6 clock hours in CMP-IS Strategic Domain ​C: Risk Management
  • Certificate of Completion
  • Participant Guide

© 2022 Meeting Professionals International, All Rights Reserved. This on-demand course and all content is owned by Meeting Professionals International and should only be accessed by the purchaser for the sole purpose of personal education. Any group or organization seeking access should contact mpiacademy@mpi.org for a group rate. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, or transmit any parts of this course, including the presentation and participant guide. Any questions regarding copyrights of the course materials should be directed to the MPI Academy at mpiacademy@mpi.org.

Standard: $705.00
Essential: $505.00
Preferred: $505.00
Premier: $505.00

Healthcare Meetings Compliance Certificate (HMCC) | On-Demand Edition

Healthcare Meetings Compliance Certificate (HMCC) | On-Demand Edition

Note: Course now includes the price ($14.99) of a digital badge credential that will ensure you and your stakeholders know that your HMCC designation is up to date.

Healthcare meeting professionals on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organizations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their attendees, their destinations, and more. They must tackle tough regulations and adjust and readjust priorities while keeping an eye on short- and long-term survival—a tough job that requires a continuous flow of knowledge.

Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) program, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and their partners who need a broad understanding of a full range of regulatory topics, this program develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion, and active exercises. This intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.

Upon completion of this program, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.

You’ll Be Able To:

  • Utilize new healthcare compliance management skills and unique terminologies in the event planning and design process
  • Oversee process reporting management across a variety of sectors, regions, and countries
  • Meet new reporting and submission timelines and understand transfers of values, and what that means for meetings and events
  • Apply the who, what, where, and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance.

Participants of this course receive

  • 4 clock hours in CMP-IS Strategic Domain A: Strategic Planning o
  • Certificate of Completion
  • Digital Credential 
  • Participant Guide

© 2021 Meeting Professionals International, All Rights Reserved. This on-demand course and all content is owned by Meeting Professionals International and should only be accessed by the purchaser for the sole purpose of personal education. Any group or organization seeking access should contact mpiacademy@mpi.org for a group rate. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, or transmit any parts of this course, including the presentation and participant guide. Any questions regarding copyrights of the course materials should be directed to the MPI Academy at mpiacademy@mpi.org.

Standard: $713.99
Essential: $513.99
Preferred: $513.99
Premier: $513.99

Basics Boot Camp: Meeting Fundamentals - Part 1: Sourcing & Strategy

Basics Boot Camp: Meeting Fundamentals - Part 1: Sourcing & Strategy

3 Clock Hours | Domain A: Strategic Planning 

Basics Boot Camp: Meeting Fundamentals was designed with the working professional in mind. Whether you have the title "meeting planner" or not, if you plan meetings, this boot camp in the fundamentals will help you get more strategic and feel confident sourcing destinations, vendors and creating your meeting blueprint.

Learner objectives:

  • Define meeting goals and SMART objectives
  • Identify meeting stakeholders
  • Develop a meeting budget
  • Create a meeting blueprint
  • Manage the RFP process
  • Conduct site inspections
  • Assess potential risks
  • Select vendors
  • Develop contracts

Course overview:

  • Module 1: Define Your Meeting
  • Module 2: Create a Blueprint
  • Module 3: Develop the Budget
  • Module 4: Prepare the Request for Proposal
  • Module 5: Site Inspections
  • Module 6: Vendor Selection
  • Module 7: Contracts

After completing this course and evaluation, learners will receive a certificate in Meeting Fundamentals: Sourcing & Strategy.

Part 1 and Part 2 are offered in a package deal here!

Basics Boot Camp was developed in partnership with InterContinental Hotels Group (IHG).

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Standard: $399.00
Preferred: $299.00
Essential: $299.00
Premier: $269.10

Basics Boot Camp: Meeting Fundamentals - Part 2: Design & Logistics

Basics Boot Camp: Meeting Fundamentals - Part 2: Design & Logistics

3 Clock Hours | Domain G: Meeting or Event Design 

Basics Boot Camp: Meeting Fundamentals was designed with the working professional in mind. Whether you have the title "meeting planner" or not, if you plan meetings, this boot camp in the fundamentals will help you feel more confident making meeting design decisions, managing program schedules and content, selecting speakers, arranging audiovisual and transportation, and executing onsite logistics.

Learner objectives:

  • Understand how elements of meeting design help you achieve meeting goals and SMART objectives
  • Manage speakers and conference content design
  • Design room sets
  • Plan menus
  • Work with audiovisual teams
  • Design a technical plan
  • Arrange transportation and attendee movement plans
  • Oversee pre-con/post-con meetings and onsite logistics
  • Conduct program evaluations
  • Communicate success metrics to meeting stakeholders

Course overview:

  • Module 1: Design Your Meeting
  • Module 2: Program Content
  • Module 3: Manage Speakers
  • Module 4: Plan Food and Beverage
  • Module 5: Manage Audiovisual and Event Technology
  • Module 6: Arrange Transportation
  • Module 7: Supervise Onsite and Post-Event Activities

After completing this course and evaluation, learners will receive a certificate in Meeting Fundamentals: Design & Logistics.

Part 1 and Part 2 are offered in a package deal here!

Basics Boot Camp was developed in partnership with InterContinental Hotels Group (IHG).

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Standard: $399.00
Preferred: $299.00
Essential: $299.00
Premier: $269.10

Meeting Essentials

Meeting Essentials

28 Clock Hours |  Domain A: Strategic Planning

MPI’s Meeting Essentials offers novice and mid-level meeting and event professionals a way to enhance their skills and competencies. 

The course is aligned with the MBECS (Meeting and Business Events Competency Standards) and represents a foundation of knowledge that every event professional must have to execute and deliver high-quality, relevant meetings. 

Meeting Essentials Outline

Module 1: Determine Stakeholders
Module 2: Outline Objectives & Set Metrics
Module 3: Budget
Module 4: Design
Module 5: Marketing
Module 6: Measure ROI, ROO
Module 7: Professionalism
Module 8: Administration
Module 9: Business Communication
Module 10: People Management

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Standard: $1299.00
Preferred: $999.00
Essential: $999.00
Premier: $899.10

Meetings and Events at Sea

Meetings and Events at Sea

4 Clock Hours | Domain G: Meeting or Event Design 

Meeting Professionals International (MPI) and Cruise Lines International Association (CLIA) have partnered to present Meetings & Events at Sea. This certificate program is your introduction to the advantages of hosting events on cruise ships as opposed to traditional venues. This interactive session highlights which types of meetings or events can be conducted onboard as well as provide valuable cost comparisons. This program will provide an insight into incentive trips and an overview of logistics and variables to consider when hosting your event at sea. It will walk participants through the meeting planning process and outline what to expect before, during and after your meeting or event at sea.

This certificate program is targeted towards meeting planning and cruise selling professionals new to meetings and events at sea. This is an introductory program and subject overview that lays the foundation for the subject matter and may not be ideal for experienced professionals.
Learning Objectives
  1. Identify the advantages of cruising and hosting events at sea
  2. Compare meetings and events at sea to traditional venues
  3. Explain the planning process for a meeting or event at sea
  4. Describe what to expect before, during, and after your meeting or event at sea
Learner Outcomes
By the end of this course, learners will:
  • Have a basic understanding of planning a meeting or event at sea
  • Source information and know where to get additional resources for next steps
  • Have the tools to match client need with cruise ship experience

At the completion of the 4-hour course, students receive an electronic certificate of completion as well as 4 CMP-IS clock hours.

This course does not have a test and there is not pass/fail. The focus is on education of current meeting and event options at sea.

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Standard: $399.00
Preferred: $249.00
Essential: $249.00
Premier: $224.10

Going Local Certificate Program

Going Local Certificate Program

3 Clock Hours | Domain A: Strategic Planning 

The Going Local certificate course is designed for meeting planners who intend to meet the needs and desires of their attendees who want to learn more or incorporate elements from the destinations where their meetings take place.  It is ideal for organizations involved in hosting, organizing or planning a meeting or event for themselves or others.  Going Local is applicable to any organizational meeting from board meetings and training sessions to annual conferences and global conventions.

What You'll Learn

  • Define what it means to “go local."
  • Explain the benefits of going local for meeting outcomes and business objectives.
  • Describe the business, environmental and social case for going local.
  • Recognize how to successfully incorporate local supply chains.
  • Share a “go local” roadmap for events in the areas of environment, food and beverage, culture, community and thought leadership.
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Standard: $349.00
Preferred: $249.00
Essential: $249.00
Premier: $224.10

Venue Sales Certificate Program

Venue Sales Certificate Program

8 Clock Hours | Domain I: Marketing 

Maximize Leads, Change the Way You Sell and Create Proposals that Win!

Meeting professionals have changed the ways they buy, but have you changed the ways you market your venue? It’s not about how you want to sell; it’s about how planners want to buy. Discover what meeting professionals need to hear in order to help them say “yes.” Planners use your sales tools to help them make decisions. Are your tools up to the job? Focus on the three foundational areas of your sales process—your pitch, your positioning and your proposal—and discover how to turn them into big impact, power sales tools that position your venue for more wins.

Module 1: Your Pitch

What can you say in order to get more direct conversations with decision makers? Discover the killer questions to ask in order to uncover what meeting professionals are really buying and what will help them pay your rates. Planners need to go through certain steps in their buying processes in order for them to say “yes,” and you have to get a “yes” at each step in order to convert their business. The pitch is your first step in making that happen.

Module 2: Your Positioning

Discover how to position yourself in the marketplace, and how to stand out and sound different.

Module 3: Your Proposal

Your proposal is the biggest conversion sales tool any company can create. Learn three main areas (proposal structure, content and presentation) to master in order to write proposals that win, and take the focus off your rate.

Delivery: You will receive immediate access to all three modules upon payment. It is on demand and can be accessed at any time from any device via short training videos, case studies, cheat sheets, worksheets and real life examples.

Program participants generally see a return on investment of US$50,000+ within a few months of implementing these steps.

VENUE SALES CERTIFICATE PROGRAM FAQs

Why should I or my company participate in the Venue Sales Certificate program? This certificate will help sales professionals learn consultative selling and align themselves as experts and true partners, rather than suppliers. You will receive direct mentoring and support throughout as you learn to implement the programs key modules.

Competitive advantage by speaking the language of meetings and asking the right questions.

  • ion as someone who understands the needs of meeting professionals.
  • Recognized leadership by example.
  • Ability to immediately implement a new buying experience for clients.

Do I need prior knowledge and experience? Yes. This course is for industry sales professionals who work in venues, convention centers or hotels.

How much time do I have to be away from the office?

You may enjoy flexibility in attending the class. The Venue Sales Certificate program can be completed on-demand over the course of several weeks.

What is the format of the class?

The class will be both self-taught and led by trained and experienced faculty and will include interactive activities.

How do I receive a certificate?

The certificate will be awarded to participants upon completion of the course and post-course requirements.

Are there specific organizations that would benefit from the certificate?

All organizations that have staff who sell meeting space will benefit from this program.

  • Hotels
  • Convention Centers
  • Purpose-built meeting facilities
  • Performing arts centers
  • Arenas
  • Festival grounds
  • Museums
  • Special event centers
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Preferred: $499.00
Essential: $499.00
Premier: $449.10
Standard: $699.00