"Why should you use LinkedIn?

LinkedIn is the proven #1 ranked online business networking tool that gives business professionals and companies the ability to connect, demonstrate their skills, services, and products, and develop meaningful business relationships and sales. With more than 690 million users worldwide, LinkedIn provides unlimited networking and business-building opportunities.

Widely considered to be the “Guru of LinkedIn, Terry’s keynote training presentations have helped hundreds of clients across the nation learn how to expand their influence and grow their businesses. His inspiring training programs focus on keyword optimization, branding, and Social Selling strategies that help his clients tap into the unlimited world of Social Media to get better leads, more prospects, and clients.

In his training presentation, Terry will show you how to use LinkedIn and take advantage of the unlimited opportunities this powerful platform offers as a personal branding and marketing tool to help you achieve your business goals.

In Terry’s presentation, you will learn how to harness the unlimited power of LinkedIn Branding and Social Selling…

✓ Create a digital brand that stands out from the competition

✓ Manage your leads, prospects, and contacts more efficiently

✓ Connect with the right people

✓ Build a great reputation"

Learner Outcomes

1. Create a digital brand that stands out from the competition.

2. Manage your leads, prospects, and contacts more efficiently.

3. Connect with the right people.

Session Sponsored by: 

Want to be an even better leader? Of course! But really, who has time to invest in leadership training? Not the leaders who need it; they’re too busy leading!

Yet, our organization’s health and success heavily rely on leaders who evolve their skills and become the best leaders possible. See the quandary?

Busy Bosses is a fun, efficient, and, most importantly, an actionable course on the leadership trends needed to excel as a leader in today’s environment. Some of the trends covered include:

· Prioritization
· Intellectual Humility
· Overcoming Fear of Conflict
· Fostering Trust Across Difference
· Virtual Collaboration
· Tactical Empathy
· Empowering Others
· Inclusion
· Maintaining Mental Clarity
· Servant Leadership

During this talk, Melissa Majors, CEO of Melissa Majors Consulting, synthesizes best practices for evolved leadership into a comprehensive course that you actually have time to take! This discussion is relevant for leaders of people and initiatives.

Learner Outcomes

1. Demonstrate tactics associated with relevant leadership trends and best practices.
2. Describe the need for evolved leadership.
3. Gain access to resources (infographic and pre-defined social posts) that can be used to continue the conversation with your network.

Session Sponsored by: 

You said tech demonstrations would rock your world, and we listened! We’ll host demos of the hottest next technologies all day every day at this year’s WEC Vegas. The tech companies in the demo slot include:

There’s No Going Back. See How GroupSync Has Changed Group Travel
As one of the cofounders of Groups360, Tim Flors will brief you on how the company’s flagship tech platform, GroupSync, has changed meeting planning. Since its launch seven years ago, the company has received a $50 million investment from Accor, Hilton, IHG and Marriott, opened offices in Europe and Asia, and most recently, announced the advent of direct online booking for group guest rooms and meeting space. The marketplace has radically changed, and today you’ll get to peek under the hood to see the tech behind this paradigm shift.

Digitell: A Solution for Every Event Strategy
At Digitell, we have a Solution for Every Event Strategy. Our experienced hybrid and virtual event team will work with you to produce your event and seamlessly connect your global audience to our engaging customizable platform. User-friendly and scalable, our platform creates an unparalleled experience for your audience every time. Join us to learn more about our team, process, and platform capabilities!

Duuzra VIP Events with VIP Service: Why 'Do It Yourself' when Duuzra can do some or all of it for you!
Lead by Phenomenal Service and Design, Duuzra is a Content Sharing & Engagement Technology used to enhance your High-End Virtual Events, Video Conferencing Meetings, In-Person Events and Hybrid Events. Learn how Duuzra On Demand can help extend the life of your content well after the event as a Sales/Marketing solution for your organization. Duuzra delivers more custom analytics than any other solution on the market, giving you tremendous insight to your audience.

Technology Room Sponsored by:

The pandemic had an outsized impact on global CVBs and DMOs, and the destinations they serve. From devastating decreases in visitor numbers to no-to-reduced occupancy to members who had to fold their businesses, there was no sector impacted more severely than travel and the destinations that welcome visitors from all over the world. As we begin to observe the return of group and leisure tourism, destinations are embracing the need for change. They are rebranding, rebuilding, and shifting their marketing strategies as they forge through 2021. Join a candid discussion with DMO leaders who will transparently-for-all share their plans for rebuilding and what it means for meeting professionals of all types—from the organizers who plan events to the destinations that welcome them. 

Learner Outcomes 

1. Better understand the challenges and opportunities that DMOs and CVBs face recovering from the global pandemic. 

2. Learn new marketing strategies that will impact meeting planners and the destination partners they seek.

3.Recognize opportunities for both sides of the market to create wins that buoy industry and destination recovery.

Session Sponsored by: 

Join us for a dynamic session featuring iconic women in the meetings and events industry, as they share their secrets to success while maintaining the right balance for their personal and professional lives. You’ll hear firsthand what skills they possess, the decisions they made, and what actions they took to enable their industry leadership. What are the skills necessary to be considered for high-level leadership roles, and how do they translate to the level of leadership you seek for your career? 

In MPI’s Women in Leadership: Executive Skills Certificate Program, you’ll learn about the key roles women play in the hospitality and meeting industries and how to overcome career obstacles to executive-level positions.

Learner Outcomes

1. Learn what skills are necessary to be considered for high-level leadership roles. 

2. How to overcome career obstacles to executive-level leadership. 

3. Understand best practices for being an advocate for your career growth.

Session Sponsored by:

Join us for a hands-on workshop to hack hybrid events in 2021 and beyond! Learn about design thinking frameworks that you can apply to your events. We will dive into how to use empathy as a planning tool, ideate touchpoints for a Hybrid Conference this fall (Could it be yours?) and share insights with one another in a co-created journey map. You will leave the session with your own Hack-Pack, tools, and techniques, ready to hack any challenge and inspire your teams to Make the Future! 

Learner Outcomes

1. Synthesize ideas in order to create an Experience Journey Map.

2. Empathize with your audience in order to plan a meaningful event experience.

Session Sponsored by: 

Whether you are planning a live, hybrid, or virtual event, your guests want to be an integral part of it – to connect and learn in meaningful and authentic ways. They want to participate, get their hands dirty, share their ideas and perspectives, and be involved in their learning. Come explore under-utilized opportunities to blend networking with learning, content with conversation, curiosity with connection, and play with education. We'll help you build highly impactful programs that ensure your guests are connected and saying AHA!

Learner Outcomes

1. Explore guest "play" personas that help define how they like to interact
2. Interact with other participants to create relevant ways of engaging guests in their learning
3. Create a toolkit of interactive techniques

Session Sponsored by: 

A journey through a year of challenges, educational opportunities, industry advocacy, and much more seen through the eyes of MPI Italia. A journey that led MPI Italia to meet the scientists that presented the Airborne Infection Risk Calculator which provides solutions for organising events safely indoors, explaining how to calculate and manage the risk of airborne transmission of viruses. Associate Professor Luca Stabile will share the Airborne Risk Calculator study by the University of Cassino and Southern Lazio in collaboration with the International Laboratory for Air Quality and Health (ILAQH, Queensland University of Technology, Brisbane, Australia) and the CIUS Building Performance Lab (New York, USA).

Learner Outcomes

1. Knowledge/comprehension and application: learn how to calculate and manage airborne infection risk – an indispensable tool to guarantee clean and healthy air in our buildings and shared spaces.
2. Comprehension: understand why MPI is a heart thing and that when you give your will receive more in return than you could imagine.
3. Value: perceive the value of belonging to a community that cares

General Session: Champions for Change: Lasting Social Impact that Matters

Our world has spent the last year confronting its role in a powerful reckoning of centuries of systemic injustice and inequity for people of color and minority communities. If we seek to “Make Our Future” at the WEC Vegas, how do we ensure that the future is inclusive, just, and equitable for all people? MPI invites winners of the Events Industry Council’s Social Impact Award in Leadership to share their moving stories on what motivated them in 2020 to make a difference in their communities and for our industry. Perhaps more importantly, they’ll open up about what we all can do to become champions of social justice—not only as individuals but as an industry seeking a positive role in real, long-term, and impactful change that begins the reversal of historical wrongs.

General Session: Leveraging Emotional Intelligence for Daily Success & Happiness

Whether or not you realize it, your emotional intelligence plays a critical role in your day-to-day life. From the moment you wake up, EQ helps you make decisions that can either positively or negatively influence your actions and the actions of others. Take control back from your emotions, stressors, relationships, and schedule by leveraging emotional intelligence to live a healthier, happier life. Discover the core, most frequently used elements of emotional intelligence and gain awareness of your own EQ to succeed and grow every single day. Sessions Sponsored By: 

Join our WEC Today television show broadcast and gain exclusive access to interviews with conference keynotes and experts, breaking industry news and content you just can’t find anywhere else. This is your opportunity to ask questions and gain insight into the future of the meeting and event industry alongside your peers from all over the world. Last year, more than a thousand industry professionals joined us from 17 countries to learn the next practices and the latest industry fare. Once a day on Tuesday and Wednesday and twice on Thursday, our television broadcast is the place to find the news and segments you need—right when you need them.