As automation and AI increasingly create efficiencies in the modern workforce, meeting professionals must embrace a role that is shifting increasingly into the strategic space. But what does that mean, and what future-ready skills are required to thrive in an environment where you do have a seat at the table? The first steps are understanding the value that your meetings drive for your business, and more importantly, being able to articulate that value to senior members of your organization. You need to be able to create, design, and execute meetings that help your organization achieve five-year business goals and key performance indicators (KPIs) and that drive efficiency in the workplace, and you must be able to demonstrate in quantifiable ways how your meetings positively impact revenues, profits, and cost-savings for your business. You are no longer a meeting planner; you are a strategist that drives significant growth for your organization, and you know how to articulate that value in meaningful ways to business leaders. Meeting professionals must understand the value of their events to ensure that they successfully achieve business goals and objectives, justify costs, design authentic and deliberate experiences, and improve their events over time. Understanding and demonstrating the role meetings play in driving organizational growth and effectiveness is an integral, future-ready skill that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams. You can be a key player and business leader in your organization … if you position yourself as a strategist and consultant who can drive growth and value through the utilization of an important business tool—meetings and events. You’ll Be Able To: 1. Articulate how—and by how much—your meetings drive growth, efficiency, and loyalty for your business and brand 2. Implement event measurement programs using proven change management models and with key stakeholder support 3. Speak in terms understood by your Chief Financial Officer and business leaders with additional financial literacy 4. Develop and create goals and SMART objectives that allow you to gain true insight into the value your meetings drive 5. Create measurements that matter for your business (and not just attendee satisfaction) and better understand how the behavior change your meetings create drives positive fiscal growth for your organization 6. Analyze and report your results to key business leaders and articulate the quantifiable value of meetings and events
With the launch of the UN Sustainable Development Goals in 2015, the government and industry have refocused toward the 2030 achievement of responsible targets from poverty, hunger, and education to climate action, clean energy, and sustainable growth. These 17 goals have filtered through all levels of business, including meetings and events. As the meeting and event industry looks for solutions to the climate crisis, plastic pollution, and other world challenges, the potential increases for our sector to be a force for good. Humans will always gather for face-to-face connection, so the challenge for today's event professionals remains—how can we plan those gatherings in ways that preserve the planet for future generations? Through MPI's Sustainable Event Strategist Certificate Program, discover how to view the event planning process through the lens of sustainability. Learn tactical best practices for reducing the environmental impact of your events and explore how to create a culture of sustainable decision-making throughout your planning process. Sustainability isn't just a matter of protecting the planet — it's a matter of relevance. In today's world, a robust sustainability strategy is vital for meeting your stakeholders' expectations and maintaining event credibility. In this program, learn how to plan your event with sustainability as a core value, as well as measure and share results to build stakeholder trust.
You’ll Be Able To:
1. Articulate the business case for implementing a sustainability strategy for meetings and events
2. Understand the main causes, effects, and solutions to climate change
3. Establish a culture of sustainability within your event planning process and team
4. Apply pre-planning and budgeting practices to set your sustainability programs up for maximum success
5. Contrast various frameworks for sustainable event planning, including the EIC Sustainable Event Standards, ISO 20121, Council for Responsible Sport certifications, and the United Nations Sustainable Development Goals
6. Implement tactics to reduce event waste and greenhouse gas emissions
7. Measure, report, and share your event's sustainability results
If you have been involved with the design and creation of meetings and events for 10 months or 10 years, there are certain definable and demonstrable steps to ensuring successful execution, delivery and measurement. MPI’s Basics Boot Camp offers a lightning-fast deep dive into the fundamentals of successful event planning—from defining meeting goals and objectives and identifying stakeholders through meeting design, development, RPFs, and contracting to food and beverage, staging, audiovisual, and more. This certificate class touches on every element of the meeting planning process, offering you the opportunity to employ best practices for your business, make changes to your processes and procedures and ensure that your operations conform with industry-leading standards. Basics Boot Camp offers a strong foundation in the core skills and practices necessary to plan meetings and events. If you are new to event planning—or you’ve been doing this for a while—this A-Z certificate class offers a series of best practices and must-perform tactics to ensure successful event execution for any level. You’ll Be Able To: • Identify meeting stakeholders and employ your role as intermediary and mediator to evaluate their needs toward designing right-fit experiences • Define event goals and SMART objectives and employ strategies for measuring the value of your meetings • Develop budgets and blueprints and assess potential risks associated with your meeting or event • Manage the RFP process, conduct well-thought-out and precise site inspections, select vendors, and develop contracts • Design your meeting using key elements that enable your organization to achieve its meeting goals and objectives • Manage speakers and conference content design, design room sets, work with audiovisual teams, and design technical plans • Plan menus and arrange transportation and attendee movement plans • Oversee pre-and post-conference meetings and onsite logistics and conduct program evaluations • Communicate success metrics to meeting stakeholders
The meetings and event industry is rapidly changing. No longer are we tied to only the practical or application-based modes of executing our craft, rather, more and more meeting professionals are taking a front seat in leading and growing their organizations through the power of meetings and events.
By engaging in the CMM program, you will learn how to assert yourself as a dynamic and credentialed professional through our three-pronged educational approach, which focuses on, Business Management, Leadership, and Meeting Management.
*This badge is only for those who completed the CMM prior to (2018) it being offered in partnership with the Kelley School of Business at Indiana University.*